SEO Audit - Chennai SEO Consultant

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines.

Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.

SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website" and "implement the SEO tactics" the traffic to your website would increase. Read my Tips to optimize a new website. If you have a new website, it is like a new born baby, and adequate attention has to be shown in order for the website to grow well among the other established websites.

On-page optimization and off-page optimization are crucial wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."

On-Page optimization: On-Page optimization is engineering or reengineering the on-page factors of a WebPages to make the WebPages rank for a particular keyword/keyword phrase. Otherwise On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.

Off-page Optimization: As the name conveys off-page optimization is working away from the websites for gaining quality back links to the website. Google gives foremost importance to back links. Backlinks can be compared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks as well as the popularity of the backlinks. The importance of the backlinks is gauged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmaking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.

Carrying out on-page optimization for a website: Analyze and understand the targeted keywords for your website. To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines. Keywords suggestion tools can assist you in conducting a research to know which keywords would work for you in terms of getting targeted traffic.

Some of the top keyword suggestion tools are listed below:

Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for these difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.

Having identified the target keywords work on the following website on-page optimization techniques:

1)Webpage Title
Title plays a significant role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise in setting up a title for your webpage.

2)Meta Description
A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptions assist webpage titles in pulling the prospects to the WebPages. Try this Meta Tag creator Tool.

3)Meta Keywords
Though search engine do not give that much importance to meta keyword tags which they gave earlier, it is always better to have it in WebPages. I am sure you must have heard the proverb "something is better than nothing" :-)

4)H1 to H6 tags
Header tags facilitate creation of pages or subject headings. H1 is a larger headline and H6 is a smaller headline. Search engines give good amount of importance to H1 tags. Have your target keywords in H1 as well as H2 tags.

Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.

I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.

The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.

1) Unique visitors, Country reach and Page views are assembled under Summary heading.
2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history.
4) Gender, age, education, household income information are exhibited beneath 'User demographics.'

I would like to throw some light on submitting a reconsideration/recinclusion request to Google. Below are the ways to follow.

1) Do a thorough check on crawl errors by logging into Google webmaster tools. Fixing all those errors should be your immediate work.
2) Check for any site issues in your webmaster tools "message center." Follow the suggestions for fixing the site issues if you have any.
3) Scan the webmaster guidelines to see if you have done anything that do not comply with Goolge guidelines.
4) Now if you feel that everything is perfect on your website and it is 100% Google webmaster compliant, submit a reconsideration request via Google webmaster tools.

Site back and relax...........Google would be taking you website into its database once again.

Google do not consider the following content delivery methods as Cloaking.

1)GEO location
2)First Click Free
3)Javascript replacement
4) URL rewriting
5)Landing page testing

1)GEO location
GEO location is the process of showing content based on users geographic location. Google themselves do it, the result of a query in google.com from USA would be altogether different from a query from some other country.

2)First Click Free
Searchers accessing a page from google.com can read the content without needing to register in the website or making a payment.

3)Javascript replacement
Rendering information through Javascript technology to non-Javascript capable users is not cloaking in the eyes of google.

4) URL rewriting
Removing unwanted parameters from dynamic URLs is not regarded as cloaking.

5)Landing page testing
Webmasters and marketing personnel are free to any kind of website testing methodologies like A/B testing, Multi-variate testing etc using webpage optimizer tools. Google offers the best website optimizer tool for free.

Adwords Consultant Website optimization India

First we will start with what is SEO?

SEO is an abbreviation for 'Search engine optimization.' Search engine optimization is the process of following the search engines guidelines for optimizing websites with the motive of making the websites rank in SERPs for the intended keywords. The basic need of a successful online business is the ability of its websites to rank well in search engines. Search engine optimizers play a major role in shaping the websites career in major search engines.

Now we will see recommendations of Google for hiring an SEO below.

1)Reviewing and providing recommendations on your site content or structure
2)Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
3)Content development
4)Managing online business development campaigns
5)Keyword research
6)SEO training

Google has given out the questions to ask an SEO. They are

1)Can you show me examples of your previous work and share some success stories?
2)Do you follow the Google Webmaster Guidelines?
3)Do you offer any online marketing services to complement your organic search business?
4)What kind of results do you expect to see, and in what timeframe?
5)What's your experience in my industry?
6)How long have you been in business?

Read google recommendations on SEO.

Adwords Consultant Website optimization India

Google can now crawl and index flash (SWF) files; a great news for sites bulit in flash. Now they can rejoice and hope to see their flash pages ranking in google SERPs. Previously google was trying to improve it expertise for indexing flash based webpages, but the methods were not perfect.

Generally search engines lack the ability to extract text from flash files to decide on the ranking. Adobe has rendered the 'Flash reader technology' to google for making it possible to crawl, index and rank webpages.

Check the official post by google about 'Flash Reader Technology.'

Adwords Consultant Website Optimization India

Google heralds the the commencement of 'Affiliate Network'.

Google's Affiliate network is actually a re-branding of "DoubleClick Performics Affiliate Network," which google took over on March 2008.

Joining as an advertiser in Google's affiliate network or as an affiliate will bring in huge benefits for both parties. As an advertiser you could check for the traffic statistics of the affiliates before finalising who you would think can rope in many conversions. As an affiliate you can best market your website for the advertisers for making them select you as their affiliate. Once tou have been chosen as an affiliate you are eligible to earn money as percentage of each sales or as a referral bounty.

Head to http://www.google.com/ads/affiliatenetwork/index.html enjoy the majestic service of Google.

Adwords Consultant Website Optimization India