SEO Audit - Chennai SEO Consultant

Google is trying to explore the likes and dislikes of the advertisers by announcing beta test of CPC for Site-targeting.

Initially Google came up with content network by making way for billions of people to make money through Adsense. But the very big questions in front of advertisers was _*"which are the sites in which my Ads are appearing"_. Eventhough Google was reluctant to reveal the information, to pacify the advertisers 'Smart Pricing' was introduced, wherein the clicks from pages which are less likely to get converted in to sales is charged less.

To provide a solution to the above _*question_ Google introduced Site-targeted option by letting the advertisers 'know' and 'choose' the sites to run their Ads. Here the Ads were charged per thousand impressions and not on CPC.

Now they have come up with beta test of CPC in Site-targeted campaigns.

In my opinion CPC in Site-targeted campaigns is just an extension of content network option in keyword-targeting campaign. The only difference between the two options are, advertisers can select the sites of their choice in Site-targeted campaign, in contrast to Keyword-targeted campaign. Advertisers whose conversions are clicks and Pageviews could opt for this feature and they may benefit out of it. The advertisers requiring leads and sales as their bottomline, will not be profiting through this feature as the conversion rate in content network is always less. This is because people create a site just to make money and enroll themselves in Adsense program, these sites play a major role in Content network.