SEO Audit - Chennai SEO Consultant

Take a look at Google adwords robots.txt below.

User-agent: *
Disallow: /
User-Agent: Googlebot
Allow: /
Allow: /support/
Disallow: /*?

A maximum cost-per-acquisition (CPA) bid for each ad group can be specified now. Conversion optimizer monitors and shows ads only when a conversion is likely to occur.


Conversion Optimizer predicts a conversion rate for your ads every time they're eligible to appear.

To enable "conversion optimizer" a campaign should have had atleast 300 conversions for a month.

Access the following URL http://www.avangate.com/articles/blog-directories-95.htm and submit your blog to various blog directories.

Google just restricts the use of trademarked term being displayed in Adtext. Google doesn't take adequate action on the trademarked term being used as the keyword.

The reason for that is "broadmatch," which makes room for the appearance of different variations of targeted keyword. One of the variation can be trademarked "keyword," so google doesn't place restrictions on targeted keyword being included as a keyword in Adwords account.

http://www.google.com/adwords/learningcenter/text/19466.html

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Reply for SEO chat Posting
http://forums.seochat.com/google-adwords-more-39/right-at-the-top-155716.html#post496306

Increase your Max CPC and your budget.

Since you know how much ever "Max CPC" you keep, google will take only one cent more than the next lowest Ad. If you increase your Max cpc google will multiply this this with your quality score to arrive at your Ad rank which inturn is used to determine your position.

Keep increasing your Max cpc till you reach first position.

Goolge says just one cent more than the next lowest ad, the calculation works like this adrank of the next lowest ad/Your Quality score + .01 cents. In this way there is every chance you would be ending up paying more for a click, unless the quality score is rich.

Google Adwords analyses the campaign's keywords and budget, and proposes a customized campaign for review.

I have tried to give you a picture of how your Actual CPC is calculated. I always thought that the actual cpc is calculated in this manner.

Have furnished the sample figures below:

Londener (Max bid) = 0.75
First Lowest Ad (Max bid)= 0.70
Second Lowest Ad (Max bid)= 0.49

The scenario while all the three Ads are displayed;

How actual CPC will be calculated;

Max bid = 0.75 multiplied by your quality score will be the Ad rank. The ad postion will be carved out of this Ad rank, whomever has got a high Ad rank they will be winning the highest position.

Once Google has decided upon the position then the actual cpc will be calculated. The actual cpc will be the Ad Rank of first lowest ad divided by your quality score and also .01 cent addition to that amount.

This is how the actual cpc is calculated.

I have assumed 1.8 as the quality score for all the three ads.

(A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .71
(B) First Lowest Ad (Max bid)= 0.70 Quality score = 1.8 Ad rank= 1.26 Actual cost=Ad rank c/Quality score B + .01 = .49
(C) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below this Ad, the min bid alloted for the keyword will be charged.

The scenario when only two Ads are displayed;

Londener (Max bid) = 0.75
Second Lowest Ad (Max bid)= 0.49

A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .49
(B) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below him, the min bid alloted for the keyword will be charged.

Unless we know the Quality score of other advertisers, we cannot determine the actual cpc.

http://forums.seochat.com/google-adwords-more-39/tricky-adwords-question-153310.html#post495704

Optimizing a webpage in accord to Latent Semantic Indexing can do wonders for your keyword rankings in search engine result pages. This is a technology adopted by google to judge and rank a particular page.

LSI allows a search engine to determine what the page is all about by giving less consideration to specically matching search query.

LSI is an important step in document indexing process. In addition to recording which keywords the document contains, it examines the documents collections it has to see which are the other documents which has closely related words. This way using LSI google is able to differentiate the which documents have semantically closer words and which documents doesn't have.

The concept of LSI simply takes away the importance of pages which only matches the search query and doesn't contain semantically closer keywords in it.

The mightiness of LSI to make out the relation between words within content and between pages has changed the way search engines determined positioning of websites in SERPS.
http://www.sitepronews.com/archives/articles/2007/1129.html
Online Business Experts

Many SEO professionals have a contrasting opinion about Keyword density and its effectiveness in SEO.

Keyword density is an important aspect of On-page optimization.

Search engine optimiser