Google just restricts the use of trademarked term being displayed in Adtext. Google doesn't take adequate action on the trademarked term being used as the keyword.
The reason for that is "broadmatch," which makes room for the appearance of different variations of targeted keyword. One of the variation can be trademarked "keyword," so google doesn't place restrictions on targeted keyword being included as a keyword in Adwords account.
http://www.google.com/adwords/learningcenter/text/19466.html
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Using Trademarked term as keyword and in Ad content
11:23 AM
Kamal Chembath
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manage adwords
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