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http://forums.seochat.com/google-adwords-more-39/right-at-the-top-155716.html#post496306
Increase your Max CPC and your budget.
Since you know how much ever "Max CPC" you keep, google will take only one cent more than the next lowest Ad. If you increase your Max cpc google will multiply this this with your quality score to arrive at your Ad rank which inturn is used to determine your position.
Keep increasing your Max cpc till you reach first position.
Goolge says just one cent more than the next lowest ad, the calculation works like this adrank of the next lowest ad/Your Quality score + .01 cents. In this way there is every chance you would be ending up paying more for a click, unless the quality score is rich.
Increase you Max CPC and your budget
10:43 AM
Kamal Chembath
Posted in
manage adwords
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