SEO Audit - Chennai SEO Consultant

Would you like to check an example of a dynamic landing page?

Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser.

Sit back and watch the fun.

Free Website Advertising

Steps to set up A/B Test using Adwords Website Optimizer

Choose the page you would like to test
Examples of potential test pages could be your homepage or a product detail page.

Create alternate versions of your test page
Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid.

Identify your conversion page
This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.

Name your tesing page and identify the pages you want to test

Supplemental index was introduced in 2003, to differentiate it from the rest of the results. The pages which falls in to supplemental index seldom ranks, shown rarely in SERPs.

Supplemental pages made the webmasters/SEO understand that they need attention to get them out of the supplemental index and to gain a place in the index document. Google clearly labelled the supplemental pages, once necessary work is done to those pages to bring them out of the supplemental pages, google removes the label and keep them in normal results.

Google came up with a major update on July 31 2007 to remove supplemental label and to unite it with normal results. Now webmasters/SEO confront the issue of finding out which are the supplementary pages, eventhough the label has been removed the qualities and ranking nature remain the same for supplemental pages.

On Dec 18 2007 google has assured justice for supplemental results by eliminating the distinction between "supplemental pages" and "normal pages."

Find below the comments from google:

Now we're coming to the next major milestone in the elimination of the artificial difference between indices: rather than searching some part of our index in more depth for obscure queries, we're now searching the whole index for every query.

From a user perspective, this means that you'll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.

http://googlewebmastercentral.blogspot.com/2007/12/ultimate-fate-of-supplemental-results.html

Writing a query with allintitle: will fetch you the webpages containing the all of the query in the title.

Site:www.domainname.com query modifier assits website owners to know "how many of their website pages have got indexed in a search engine."

For instance, [ site:www.online-businesssolutions.com] will find pages within www.online-businesssolutions.com that have got indexed in search engines.

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js.

What is special in the new tracking code?

The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work.

How to change the tracking code?

Very easy, the unique UA number has to be replaced in the new code.

Features of new GA code that can be customised

Tracking virtual page views
Tracking downloaded files
Tracking a page in multiple accounts
Tracking subdomains
Track a visitor across domains using a link
Track a visitor across domains using a form
E-commerce transactions
Adding organic sources
Segmenting visitor types
Restrict cookie data to a subdirectory
Control data collection settings
Control session timeout
Control campaign conversion timeout
Custom campaign fields
Using the anchor with campaign data in URL
Setting keyword ignore preferences
Control the data sampling rate

Submitting video sitemap to google will make your video urls gain a place in google video.

Google analytics provides a snippet javascript code to be placed in all the webpages that require tracking.


Once a request for a file is placed, google uses first party cookies to track the various traffic metrics and send those back to the google analytics server. Read more about How Google Analytics work.

Webpage "Title" is one of the most crucial factors for a search engine to understand the importance of a page with respect to the search query.

Studies say the visitors make out what the page is all about only by reading the title of the pages, so title of webpages has to be constructed very carefully and no two pages in the same domains should have similar titles, unless that is unavoidable in some cases.

Webpage title is like a sales man for a particular page, carefully crafted web page titles work well in making the visitors understand about the page by just glancing at the title. Visitors do not wish to spend more time to go through the entire page to infer the writing, instead they look for the titles for speedy answers to know where they are standing now.

Search engine optimization is about creating a smooth road for the search engine spiders to travel and reach the destination. Social media optimization is about eliminating the compound walls so that the content can be freely distributed and shared by the community.

List of popular sites for Social Media Optimization:

Digg

Del.icio.us

YouTube

Newsvine

StumbleUpon

Social media sites has provided website owners with a way to get rich traffic to their websites, than relying solely on search engines.

Select Your Target Keywords

Create Appropriate Content

Position Your Keywords at the Right Places in the Webpage

Create a Proper Navigational Structure

Make it Easier for Search Engine Spiders to Access Your Page

Build Inbound Links

Avoid Search Engine Spamming

Create a Site Map

Link building techniques to avoid

Say no to Links Farms

Say no to FFA's (Free-For-All sites)

Say no to Irrelevant Links

Say no to Reciprocal Links (in most cases)

Say no to Links to Sites with Lower PageRank

Say no toJavaScrpit redirects

Say no to Domain Spam and Duplicate Domains

Do not Pay For Links

Google analytics completed its successful march for two years. Even then Google analytics is free!

Happy Birthday Google Analytics!!!!!

Google Analytics Brian Clifton says:

“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it.

“The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.”

online business expert

Google Analytics has announced a new javascript tag with increased functionality. This new javascript code will reduce the slowness of the website, which some people has reported earlier.

Another feature is that, there will only single javascript code for tracking both secure and non secure pages.

There will be no click to call feature in adwords after december 3 20007. That means the time I am posting this information, click to call feature is no more.

Find the comments from google:

This ad format will no longer appear in Google search results. If you have active click-to-call ad campaigns, they will stop running completely after December 3, 2007. Statistics from click-to-call ads that you have already run (including clicks, impressions, and CPC) will still be included in your reports until January 9, 2008.

The click-to-call ads trial was an experiment designed to measure advertiser interest and user adoption. The experiment has ended, and well use the results to improve AdWords and build more solutions for advertisers who value phone calls.

Google Adwords announced template center for MCC. From now on users of MCC can manage and create templates for their clients linked from MCC account.

Google doesn't allow adwords users to have more than one display url sharing the same top level domain for a search query in SERPs.

But of late there is a delay in validating display urls sharing the same top level domains. This could be a granted opportunity for affiliates advertising for the same organisation.

Five steps to optimize your blog

Use blog keywords in the title

Always keep the title related to the topic

Don't forget to use H1 tags

Link your blog to other blogs ; and try to get links to your blog from others.

Keep the navigational structure simple and perfect, let your readers find your posts by keeping a nice label for the posts, segregrate your posts topic wise with the help of labels.

How to get top rank for your website in Google

Compile your list of keywords related to your business and check which keywords are searched on the most. The best tool for this is WordTracker, and it is worth the small fee you would have to pay to get the access for one day. There are also free tools available online those you can make use of.

Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and content relevant to your site!). The next step is to then begin the process of a link campaign, not reciprocal linking but strategic linking.
Strategic linking is when you get a link to your site without having to return the favor. What's the best way to do this? Write an article just like If you get one website to use this article, you have gained one link point to your site, I've just created another link to my site. quite easy, right?

Engaging in strategic link campaign should list your results in Google in as little as 7 days, and as far as 7 months. This is determined by where your website links are coming from, and the how much popular the site from which the link comes from is? Next, you have to gain as many links pointing to your site with your top keywords/keyword phrase in the anchor text.

I've completed your optimization proposal, keeping in mind your goal of generating more traffic on the search network. I used the following strategy for your campaign:

I. OPTIMIZE ACCOUNT STRUCTURE

Campaign Organization: I organized your campaign into separate ad groups, each focusing specifically on a certain sub group of your original keywords or the new keywords I added.
This structure allows your ads to be more targeted, increasing the likelihood of a prospective customer clicking through to your site. It also increases the relevance of your ad text, and in doing so will increase your Quality Score.

Paused Ad Groups: I paused your existing ad groups and moved all of the keywords into new ad groups in the campaign.

Content Targeting: I turned off the content targeting portion of this campaign because we are creating a new content campaign to mirror this campaign.

II. OPTIMIZE KEYWORDS

Keyword List Expansion: I expanded your keyword list with additional singular and plural variations of your keywords. These new keywords should trigger your ads more frequently and increase your advertising presence for a targeted audience.

Campaign Negative Keywords: I added campaign negative keywords to help protect your clickthrough rate (CTR) by filtering out irrelevant searches.

III. OPTIMIZE AD TEXT

New Ads: I created two new text ads for every new ad group in your campaign. For each ad, I created a targeted ad title to maximize the relevance of your ad in relation to your keyword list. If you apply our changes and find that our ads aren't effective, you may simply delete them.

IV. CAMPAIGN SETTINGS

Daily Budget: Your daily budget remains set to $200.00. You should set this budget to the amount you are willing to spend per day on this portion of your advertising campaign after you accept this optimization.

Maximum CPCs I set the maximum CPC for each new ad group to $0.75. You can set this amount to whatever number you wish.

----------------- Altogether, I created 80 ad groups, along with 744 keyword and 240 ad text suggestions. Additionally, I suggested 65 new campaign negative keywords. If you have any questions, please let me know.

Online Business Expert

Google the demi-god of Internet will reduce the weightage it has been giving to subdomains; so far. In the near future google will value subdomains in par with subdirectories, and will not treat subdomains as a different domain.

This may prove costly to the website owners who have got many subdomains!!!!!!! Another challenge for SEOs.