Google SEO Audit - Chennai SEO Consultant: new website optimization tips

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Showing posts with label new website optimization tips. Show all posts
Showing posts with label new website optimization tips. Show all posts

Recover Website Hacked

How to retrieve your site when hacked

Website hacking is while hackers squeeze links to your website in an attempt to boost his site ranking.

Because of this google penalises the hacked site and the links within it to carry any sort of advantage in SERPs. Now the big question before the hacked site owners is "how to bring back their sites in google?" Google actually guides website owners in recovering their site back. Have stated below the steps to recover the hacked website.

1) Keep your site off-line and fix the problems completely.
2) Submit reconsideration request of your website through google webmaster tools.
3) Monitor the happenings via google webmaster tools.
4) Happily watch your site back on SERPs.

Adwords Consultant Website Optimization India

Supplemental Pages and Normal Pages

Supplemental index was introduced in 2003, to differentiate it from the rest of the results. The pages which falls in to supplemental index seldom ranks, shown rarely in SERPs.

Supplemental pages made the webmasters/SEO understand that they need attention to get them out of the supplemental index and to gain a place in the index document. Google clearly labelled the supplemental pages, once necessary work is done to those pages to bring them out of the supplemental pages, google removes the label and keep them in normal results.

Google came up with a major update on July 31 2007 to remove supplemental label and to unite it with normal results. Now webmasters/SEO confront the issue of finding out which are the supplementary pages, eventhough the label has been removed the qualities and ranking nature remain the same for supplemental pages.

On Dec 18 2007 google has assured justice for supplemental results by eliminating the distinction between "supplemental pages" and "normal pages."

Find below the comments from google:

Now we're coming to the next major milestone in the elimination of the artificial difference between indices: rather than searching some part of our index in more depth for obscure queries, we're now searching the whole index for every query.

From a user perspective, this means that you'll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.

http://googlewebmastercentral.blogspot.com/2007/12/ultimate-fate-of-supplemental-results.html

what is allintitle:

Writing a query with allintitle: will fetch you the webpages containing the all of the query in the title.

Site:domain name

Site:www.domainname.com query modifier assits website owners to know "how many of their website pages have got indexed in a search engine."

For instance, [ site:www.online-businesssolutions.com] will find pages within www.online-businesssolutions.com that have got indexed in search engines.

Google Video Sitemaps

Submitting video sitemap to google will make your video urls gain a place in google video.

Google is Amazing: Content Analysis Page added to Webmaster tools


Google has added "content analysis" feature to webmaster tools.

Now website owners have a very simple and easy wasy to find out the missing titles, duplicate titles, missing meta description, duplicate meta description, problematic meta description, pages containing non indexable content viz. flash, videos etc.

Google is an amazing search engine, demi god of internet, uncrowned prince......

Webpage Title Tag

Webpage "Title" is one of the most crucial factors for a search engine to understand the importance of a page with respect to the search query.

Studies say the visitors make out what the page is all about only by reading the title of the pages, so title of webpages has to be constructed very carefully and no two pages in the same domains should have similar titles, unless that is unavoidable in some cases.

Webpage title is like a sales man for a particular page, carefully crafted web page titles work well in making the visitors understand about the page by just glancing at the title. Visitors do not wish to spend more time to go through the entire page to infer the writing, instead they look for the titles for speedy answers to know where they are standing now.

Search engine optimization and Social Media optimization

Search engine optimization is about creating a smooth road for the search engine spiders to travel and reach the destination. Social media optimization is about eliminating the compound walls so that the content can be freely distributed and shared by the community.

List of popular sites for Social Media Optimization:

Digg

Del.icio.us

YouTube

Newsvine

StumbleUpon

Social media sites has provided website owners with a way to get rich traffic to their websites, than relying solely on search engines.

Search Engine Ranking Tips

Select Your Target Keywords

Create Appropriate Content

Position Your Keywords at the Right Places in the Webpage

Create a Proper Navigational Structure

Make it Easier for Search Engine Spiders to Access Your Page

Build Inbound Links

Avoid Search Engine Spamming

Create a Site Map

Bad Link Building Techniques

Link building techniques to avoid

Say no to Links Farms

Say no to FFA's (Free-For-All sites)

Say no to Irrelevant Links

Say no to Reciprocal Links (in most cases)

Say no to Links to Sites with Lower PageRank

Say no toJavaScrpit redirects

Say no to Domain Spam and Duplicate Domains

Do not Pay For Links

Search Engine Optimization for Blogs

Five steps to optimize your blog

Use blog keywords in the title

Always keep the title related to the topic

Don't forget to use H1 tags

Link your blog to other blogs ; and try to get links to your blog from others.

Keep the navigational structure simple and perfect, let your readers find your posts by keeping a nice label for the posts, segregrate your posts topic wise with the help of labels.

Getting Top Rank in Google

How to get top rank for your website in Google

Compile your list of keywords related to your business and check which keywords are searched on the most. The best tool for this is WordTracker, and it is worth the small fee you would have to pay to get the access for one day. There are also free tools available online those you can make use of.

Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and content relevant to your site!). The next step is to then begin the process of a link campaign, not reciprocal linking but strategic linking.
Strategic linking is when you get a link to your site without having to return the favor. What's the best way to do this? Write an article just like If you get one website to use this article, you have gained one link point to your site, I've just created another link to my site. quite easy, right?

Engaging in strategic link campaign should list your results in Google in as little as 7 days, and as far as 7 months. This is determined by where your website links are coming from, and the how much popular the site from which the link comes from is? Next, you have to gain as many links pointing to your site with your top keywords/keyword phrase in the anchor text.

Google will treat Subdomains equal to Subdirectories

Google the demi-god of Internet will reduce the weightage it has been giving to subdomains; so far. In the near future google will value subdomains in par with subdirectories, and will not treat subdomains as a different domain.

This may prove costly to the website owners who have got many subdomains!!!!!!! Another challenge for SEOs.

Google Adwords Robots.txt

Take a look at Google adwords robots.txt below.

User-agent: *
Disallow: /
User-Agent: Googlebot
Allow: /
Allow: /support/
Disallow: /*?

List of Blog Directories for Submission

Access the following URL http://www.avangate.com/articles/blog-directories-95.htm and submit your blog to various blog directories.

Role of Latent Semantic Indexing(LSI) in SEO

Optimizing a webpage in accord to Latent Semantic Indexing can do wonders for your keyword rankings in search engine result pages. This is a technology adopted by google to judge and rank a particular page.

LSI allows a search engine to determine what the page is all about by giving less consideration to specically matching search query.

LSI is an important step in document indexing process. In addition to recording which keywords the document contains, it examines the documents collections it has to see which are the other documents which has closely related words. This way using LSI google is able to differentiate the which documents have semantically closer words and which documents doesn't have.

The concept of LSI simply takes away the importance of pages which only matches the search query and doesn't contain semantically closer keywords in it.

The mightiness of LSI to make out the relation between words within content and between pages has changed the way search engines determined positioning of websites in SERPS.
http://www.sitepronews.com/archives/articles/2007/1129.html
Online Business Experts

Keyword Density in SEO

Many SEO professionals have a contrasting opinion about Keyword density and its effectiveness in SEO.

Keyword density is an important aspect of On-page optimization.

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