SEO Audit - Chennai SEO Consultant

Would you like to check an example of a dynamic landing page?

Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser.

Sit back and watch the fun.

Free Website Advertising

Steps to set up A/B Test using Adwords Website Optimizer

Choose the page you would like to test
Examples of potential test pages could be your homepage or a product detail page.

Create alternate versions of your test page
Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid.

Identify your conversion page
This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.

Name your tesing page and identify the pages you want to test

There will be no click to call feature in adwords after december 3 20007. That means the time I am posting this information, click to call feature is no more.

Find the comments from google:

This ad format will no longer appear in Google search results. If you have active click-to-call ad campaigns, they will stop running completely after December 3, 2007. Statistics from click-to-call ads that you have already run (including clicks, impressions, and CPC) will still be included in your reports until January 9, 2008.

The click-to-call ads trial was an experiment designed to measure advertiser interest and user adoption. The experiment has ended, and well use the results to improve AdWords and build more solutions for advertisers who value phone calls.

Google Adwords announced template center for MCC. From now on users of MCC can manage and create templates for their clients linked from MCC account.

Google doesn't allow adwords users to have more than one display url sharing the same top level domain for a search query in SERPs.

But of late there is a delay in validating display urls sharing the same top level domains. This could be a granted opportunity for affiliates advertising for the same organisation.

I've completed your optimization proposal, keeping in mind your goal of generating more traffic on the search network. I used the following strategy for your campaign:

I. OPTIMIZE ACCOUNT STRUCTURE

Campaign Organization: I organized your campaign into separate ad groups, each focusing specifically on a certain sub group of your original keywords or the new keywords I added.
This structure allows your ads to be more targeted, increasing the likelihood of a prospective customer clicking through to your site. It also increases the relevance of your ad text, and in doing so will increase your Quality Score.

Paused Ad Groups: I paused your existing ad groups and moved all of the keywords into new ad groups in the campaign.

Content Targeting: I turned off the content targeting portion of this campaign because we are creating a new content campaign to mirror this campaign.

II. OPTIMIZE KEYWORDS

Keyword List Expansion: I expanded your keyword list with additional singular and plural variations of your keywords. These new keywords should trigger your ads more frequently and increase your advertising presence for a targeted audience.

Campaign Negative Keywords: I added campaign negative keywords to help protect your clickthrough rate (CTR) by filtering out irrelevant searches.

III. OPTIMIZE AD TEXT

New Ads: I created two new text ads for every new ad group in your campaign. For each ad, I created a targeted ad title to maximize the relevance of your ad in relation to your keyword list. If you apply our changes and find that our ads aren't effective, you may simply delete them.

IV. CAMPAIGN SETTINGS

Daily Budget: Your daily budget remains set to $200.00. You should set this budget to the amount you are willing to spend per day on this portion of your advertising campaign after you accept this optimization.

Maximum CPCs I set the maximum CPC for each new ad group to $0.75. You can set this amount to whatever number you wish.

----------------- Altogether, I created 80 ad groups, along with 744 keyword and 240 ad text suggestions. Additionally, I suggested 65 new campaign negative keywords. If you have any questions, please let me know.

Online Business Expert

A maximum cost-per-acquisition (CPA) bid for each ad group can be specified now. Conversion optimizer monitors and shows ads only when a conversion is likely to occur.


Conversion Optimizer predicts a conversion rate for your ads every time they're eligible to appear.

To enable "conversion optimizer" a campaign should have had atleast 300 conversions for a month.

Google just restricts the use of trademarked term being displayed in Adtext. Google doesn't take adequate action on the trademarked term being used as the keyword.

The reason for that is "broadmatch," which makes room for the appearance of different variations of targeted keyword. One of the variation can be trademarked "keyword," so google doesn't place restrictions on targeted keyword being included as a keyword in Adwords account.

http://www.google.com/adwords/learningcenter/text/19466.html

Medical Transcription Services

Reply for SEO chat Posting
http://forums.seochat.com/google-adwords-more-39/right-at-the-top-155716.html#post496306

Increase your Max CPC and your budget.

Since you know how much ever "Max CPC" you keep, google will take only one cent more than the next lowest Ad. If you increase your Max cpc google will multiply this this with your quality score to arrive at your Ad rank which inturn is used to determine your position.

Keep increasing your Max cpc till you reach first position.

Goolge says just one cent more than the next lowest ad, the calculation works like this adrank of the next lowest ad/Your Quality score + .01 cents. In this way there is every chance you would be ending up paying more for a click, unless the quality score is rich.

Google Adwords analyses the campaign's keywords and budget, and proposes a customized campaign for review.

I have tried to give you a picture of how your Actual CPC is calculated. I always thought that the actual cpc is calculated in this manner.

Have furnished the sample figures below:

Londener (Max bid) = 0.75
First Lowest Ad (Max bid)= 0.70
Second Lowest Ad (Max bid)= 0.49

The scenario while all the three Ads are displayed;

How actual CPC will be calculated;

Max bid = 0.75 multiplied by your quality score will be the Ad rank. The ad postion will be carved out of this Ad rank, whomever has got a high Ad rank they will be winning the highest position.

Once Google has decided upon the position then the actual cpc will be calculated. The actual cpc will be the Ad Rank of first lowest ad divided by your quality score and also .01 cent addition to that amount.

This is how the actual cpc is calculated.

I have assumed 1.8 as the quality score for all the three ads.

(A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .71
(B) First Lowest Ad (Max bid)= 0.70 Quality score = 1.8 Ad rank= 1.26 Actual cost=Ad rank c/Quality score B + .01 = .49
(C) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below this Ad, the min bid alloted for the keyword will be charged.

The scenario when only two Ads are displayed;

Londener (Max bid) = 0.75
Second Lowest Ad (Max bid)= 0.49

A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .49
(B) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below him, the min bid alloted for the keyword will be charged.

Unless we know the Quality score of other advertisers, we cannot determine the actual cpc.

http://forums.seochat.com/google-adwords-more-39/tricky-adwords-question-153310.html#post495704

Google Adwords is a Pay Per Click program. Advertisers strive to make use of the Adwords effectively inorder to accomplish their conversions.

Search engine optimiser

Google adopts two proactive measures to detect and remove invalid clicks from an advertisers account.The invalid clicks are detected by Proactive filters and Offline analysis. Proactive Filters determines the whether the clicks are fraudulent, by considering the second click of a double click as deceptive.This method keeps the clicks from being billed or showing up in advertisers' metrics. Offline analysis is done by Google's click quality team after the clicks has been recorded.These clicks will appear on advertisers statements as click quality adjustments, but will not be billed on them.

SEO Optimization

Search engine optimiser

Google is trying to explore the likes and dislikes of the advertisers by announcing beta test of CPC for Site-targeting.

Initially Google came up with content network by making way for billions of people to make money through Adsense. But the very big questions in front of advertisers was _*"which are the sites in which my Ads are appearing"_. Eventhough Google was reluctant to reveal the information, to pacify the advertisers 'Smart Pricing' was introduced, wherein the clicks from pages which are less likely to get converted in to sales is charged less.

To provide a solution to the above _*question_ Google introduced Site-targeted option by letting the advertisers 'know' and 'choose' the sites to run their Ads. Here the Ads were charged per thousand impressions and not on CPC.

Now they have come up with beta test of CPC in Site-targeted campaigns.

In my opinion CPC in Site-targeted campaigns is just an extension of content network option in keyword-targeting campaign. The only difference between the two options are, advertisers can select the sites of their choice in Site-targeted campaign, in contrast to Keyword-targeted campaign. Advertisers whose conversions are clicks and Pageviews could opt for this feature and they may benefit out of it. The advertisers requiring leads and sales as their bottomline, will not be profiting through this feature as the conversion rate in content network is always less. This is because people create a site just to make money and enroll themselves in Adsense program, these sites play a major role in Content network.

Site targeting is a feature that allows advertisers to choose individual sites in the content network where they want their ads to appear. Currently, advertisers using site targeting place bids on a cost-per-thousand impressions (CPM) basis. In March, we plan to begin testing a new site targeting feature to increase the flexibility and control advertisers have with site-targeted campaigns: cost-per-click (CPC) bidding.CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis. Here are two examples of how CPC bidding can enhance your site targeting experience:
Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
http://adwords.blogspot.com/2007/02/test-cpc-site-targeting.html