Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.
I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.
The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.
1) Unique visitors, Country reach and Page views are assembled under Summary heading.
2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history.
4) Gender, age, education, household income information are exhibited beneath 'User demographics.' 
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Create your Media Plan with Google Ad Planner
12:23 PM
Kamal Chembath
Posted in
Google Ad Planner,
Media Planner
Google Launches Ad Planner
8:30 PM
Kamal Chembath
Google has released a new product called "Google Ad Planner".
Google Ad Planner provides wealthy information about website demographics. Google gives out not only information of content network partners but also other websites who are not part of the network.
Google's move to release Google Ad Planner for advertisers was preceded by the launch of 'trends for websites' catering to consumers seeking information about a website.
This Ad Planner is a very useful tool for adwords advertisers for finding the appropriate website in the content network for advertising their products. Advertisers would be able to filter the content network sites by logging in to the Ad Planner account.
Ad Planner is still in its beta stage and invitations for opening an account would be sent based on Google's sole discretion. Do not think that Ad Planner is only helpful for Adwords advertisers, it is helpful for all those who would like to know about websites demographic statistics.
Try to get an invitation for accessing Ad Planner account by following the Ad Planner link and submitting the required information.
Adwords Consultant Website Optimization India
Posted in
Google Ad Planner
