Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "". Neily has received your message and will be right with you. kamalchandran: Hello Neily Neily: Hello Kamalchandran. Thanks for contacting Google AdWords. How may I help you today? kamalchandran: Can u clarify my doubts, it is regarding the new formulae for calculation the ad position Neily: Sure! Neily: Tell me what exactly is your confusion. kamalchandran: I read in official adwords blog that the current formulae for calculating the ad position for ads occupying the top slots above google orgainc results kamalchandran: is Max cpc multiplied by quality score kamalchandran: Are u able to follow my question Neily Neily: Yes, I am Kamalchandran. kamalchandran: gr8 Neily: And yes, this is correct. Neily: So, this is how it is... Neily: With this new formula, instead of considering your actual CPC, we'll now consider your maximum CPC bid, which you control. kamalchandran: so earlier u were having two types of calculation for Ad placement kamalchandran: for top slots above SERPS= actual cosy multiplied by Quality score kamalchandran: for other positions= Max cpc multiplied by qulaity score kamalchandran: Is this right? Neily: So, Kamalchandran, I can see that you have many questions on account of this. Please allow me to finish my explanation. After this, if you have any further questions, we'll take them all one-by-one. Does that sound good to you? kamalchandran: perfect! go ahead pls Read this interesting chat script with Adwords Specialist about Quality Score and Actual CPC |
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