Following are the basic things for setting up a campaign.1) Create a CampaignDecide on the geographic area you would want to target. The options available are· All Countries· A specific country· City wise targeting· Location based targetingThere can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level.2) Divide the sections of the website in to Adgroups· There can be maximum of 100 Adgroups per campaign.3) Create keywords for the Adgroups· Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc.· Decide on the Cost per click for a keyword by keeping in view your budget.4) Create Adcopies to for the Adgroups· Adcopies can be a maximum of 50 which is again a...
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