SEO Audit - Chennai SEO Consultant

Check out my new blog http://siteranksfirstingoogle.blogspot.com which was created to participate in an SEO contest.

The first post was made with the intention to rank for the following keyword "My Site Ranks First in Google." But the subsequent posts I made did not have the same mission in mind. Thought of posting something useful to users and segmenting it for easy navigation.

Please glance at my new blog and also subscribe to it to get the latest updates.

Google's indexing infrastructure is supercharged with Caffeine.

Google gave a hint on Caffeine during last november and now it is  LIVE to the world. “Whole new web indexing system” is how Google calls this and says Caffeine is 50 percent fresher than its last index. Caffine speeds up the process of indexing, within seconds after the content is crawled it is searchable in Google!!!!! 

Both Publishers and searchers benefit from Google Caffeine. Publishers intent to get the content across to the searchers instantly is granted by Caffeine, the supercharged indexing infrastucture. Similarly the searchers desire to get fresh content is also fulfilled. Having said this please note that there is no change in the ranking algorithm here and also do not think that the crawling speed has increased.

The earlier Indexing process was like this

Google bot crawls web pages --> Process them by extracting content, anchor text, external links etc. and then determines about the kind of pages, ranking etc. and add them to the index - the query handler retrieves the data when some one queries. The crawling and indexing happens as a batch by batch process and time for making the pages LIVE is more here.

But with the launch of Caffeine the indexing process is simplified and it happens like this

Google bot crawls the page and process the web pages through the whole indexing pipeline and makes it LIVE at a quick pace.

Thanks & good luck to Google Caffeine from my side.

Google makes an algorithm change on May 2010. This change in Google algorithm is coined by Webmaster World as “Mayday” update.

Matt cutts said that this change would affect long tail keyword ranking. Low quality sites getting traffic through long queries will find a sharp dip in their traffic. High quality sites asusual thrives and remain unaffected by the “Mayday” update.

Inner pages of large websites without value added content and backlinks are the worst affected ones. We find lot of dynamic websites ranking for inner pages having very less content / no content. These kind of pages ranking well for long tail keywords gets the beating from Google's ranking stick.

By making such an update Google consistently works towards providing high quality results to it users world wide. There is no wonder why people prefer using Google to find the products / servcies / information / anything they are looking for. Every one who uses Google gets the relevant high quality results they are looking for.

It might not be a good news for SEOs who toil hard to promote their client websites which is not having a high quality in the eyes of Google. But nevertheless it is job of ethical SEOs to improve the quality of websites they SEO.

Hello,

Since Google's acquisition of DoubleClick in March of 2008, you may have noticed a number of significant improvements to Google Ad Manager designed to make managing your inventory and ad operations faster and easier. The new Inventory and Admin tabs are just a few such enhancements and there are many more on the way. These innovations were made possible by listening to your feedback and building upon the strengths of Google Ad Manager as well as technology and insight from DoubleClick's publisher suite.

Today, we announced our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this announcement, we're excited to let you know that all of our Google Ad Manager publisher accounts will be upgraded to DFP Small Business. This is the next generation of Google Ad Manager, bringing you many of the features you have requested like a complete, open Web Services API and a completely overhauled user interface that is even easier to learn and faster to use.

Over the next few weeks, we will upgrade your Google Ad Manager account to DFP Small Business automatically. You'll see the new names and logos and also benefit from redesigned trafficking workflows designed to make campaign management more intuitive and efficient. Similarly, the Google Ad Manager Help Center, User Forum, and other additional resources you enjoy will be re-branded to DFP Small Business.

As a DFP Small Business user, you'll still be able to sign in with the same username and password you use today, and your ad delivery and account data will be unaffected by this change.

In order to prepare for the upcoming changes to your Google Ad Manager account, we've prepared a set of online materials to help you get ready:

• Familiarize yourself with the new DFP Small Business website which will be replacing the Google Ad Manager website.
• Get a quick overview of the upcoming trafficking improvements and watch videos demonstrating the changes.
• Attend our DFP Small Business web seminars to get an overview of these changes.

Beware of SEO companies using their own shadow domains to boost the performance of client websites. Shadow websites lead/redirect the visitors to client websites.

Things are certain to look good until the clients relationship with the SEO company prevails. Once the relationship is ruptured the SEO company would remove the redirect set to the client website from their shadow domain and point it to their new client website. This new client could be the competitor for the former client.

Well, the poor client who has actually paid for the SEO company will loose the value of the shadow website link gained so far and ultimately their website performance will dip.

Website owners using the services of SEO companies should be aware of this situation!

Reference URL:
http://www.google.com/support/webmasters/bin/answer.py?answer=35291

Send you fax through online!Forget sending your fax over the fax machine...

Using online faxing tools you can send your fax online in a secured way!

Find below the screenshot of best online fax vendors in the market.. and subsequently after the screenshot you will find a link to download the online fax competitor analysis spreadsheet for SEO.




















Download Online fax competitor analysis spreadsheet

Competitor analysis for SEO is very crucial for the success of your website. Without knowing who your competitors are and what tactics they adopt to market their website to search engines search engine optimization cannot be performed successfully.

Here is a complete SEO competitor analysis of SSL vendors. The SSL vendors furnished in the list are real stalwarts in the SSL Industry.
























Download SSL Competitor Analysis Spreadsheet.

Wow! what an agreement among Google Yahoo and MSN.. my hearty applause for the invention of canonical tag!!

With the advent of the canonical tag all the worries about duplicate urls vanish in thin air. To denote the web pages as duplicates but also to secure the search engine metrics associated with the URLs the only weapons search marketers had before this invention was 301 redirect. Now search marketers have a very simple way of labeling duplicate urls and also to pass on the valuable search engine metrics to the preferred URL.

Here is the simple way of informing search engines about the preferred url and the duplicate urls associated with it.

Add the following link tag to the head section of your duplicate URLs to inform Google, Yahoo and MSN about your preferred URL.






Specify your preferred url within the head section of duplicate pages using the Canonical link tag. The search engine metrics value associated with the duplicate urls will get transferred to the preferred URL.

Canonical URL tag is a excellent invention. Search engines and search marketers mutually benefit from this useful canonical URL tag. Search engine spiders now have a better way of finding duplicate urls and crediting the preferred URL with all the benefits gotten by its duplicate urls.

References:

http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

Keyword research is the life blood of Search Engine Optimization aka SEO.

Just adding keywords to the website without doing a keyword research is like sowing seeds in sterile land. The basic purchase of keyword research is to find out what keywords people are using to find your related products or services. Keywords suggestion tools render handy insights about the search behavior of people.

Tools like Google keyword suggestion tool, Word tracker, Keyword discovery etc. can list out keywords people are search for to reach the websites of you related products or services. Having those keywords in the web pages and executing the SEO techniques will increase targeted traffic to your website. High competition for the researched keywords would delay the keyword ranking process. Even then good SEOs can make your websites rank for high competition keywords by employing white hat SEO techniques in a systematic way.

The increasing use of keyword density has paved way for the powerful LSI(Latent Semantic Indexing). LSI helps GOOGle, the search engine giant to distinguish the web pages having the keywords repeated several times in them from the web pages having the keywords that relates well with each other. LSI conceives natural & synonymous relationship between words.

Google thought it is of utmost necessity to incorporate LSI technology to decide on the keyword ranking. Google purchased the LSI technology from Applied Semantics. The same technology powers Adsense which works on contextual targeting.

Quintura tools assists Search Marketers for finding out related keywords for their target keywords.

Useful Links:

http://www.seobook.com/archives/000657.shtml
http://en.wikipedia.org/wiki/Latent_semantic_analysis

Search Marketers working with SSL certificate developing and selling companies would find this post very useful. Verisign is one of the stalwarts of SSL security market.

I have compiled a keyword ranking report for Verisign SSL. The keyword report showcases the keyword ranking and the web pages for which it ranks in Google search engine.

Search marketers can download the report from the below given link.

Verisign SSL Keyword Ranking Report

People who are serious in their online business certainly would seek targeted traffic to their website.

Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website.

1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp.

2) Submit you website to Web 2.o sites like delicious.com, digg.com, squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites.

3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and
ButterflyReports. You can get a comprehensive list of ebook directories here.

Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer, a free masterpiece tool and convert ebooks to exe.

4) Create blogs and update them regularly to receive fair amount of traffic.

5) Submit your posts to blog carnivals. Blog carnivals is a compendium of blog posts on a particular subject.

6) Create a TV station on the internet by accessing UStream TV.

7) Market your website through forums. Tag your website within your signature in forum.

8) Create videos and submit it to best Vlogs using a software called TubeMogul.

9) Submit you website to the relevant industry verticals.

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers. The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on.

Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization

Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online companies are fortunate to have so many high quality SEO professionals in their city. Link:- Read SEO Tips to Optimize Website