SEO Audit - Chennai SEO Consultant

• Following are the basic things for setting up a campaign.
  
  1) Create a Campaign
  
  Decide on the geographic area you would want to target. The options available are
  
  · All Countries
  · A specific country
  · City wise targeting
  · Location based targeting
  
  There can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level.
  
  2) Divide the sections of the website in to Adgroups
  
  · There can be maximum of 100 Adgroups per campaign.
  
  3) Create keywords for the Adgroups
  
  · Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc.
  
  · Decide on the Cost per click for a keyword by keeping in view your budget.
  
  4) Create Adcopies to for the Adgroups
  
  · Adcopies can be a maximum of 50 which is again a combination of text as well as image ads.
  
  5) Set the adcopies with the right landing pages
  
  · Clicking on the Ad should take the prospect to the right landing pages.
  
  6) Choose where you want your Ads to appear (Content network or Search network or both).
  
  7) In addition to keyword targeted option there is another option called Site-targeting.
  We can target individual sites for our ads to run by opting for site-targeting.
  
  8) Video ads can be created.
  
  9) Ads can be shown in Google maps.
  
  10) Can target mobile users, for this our site has to be a WAP (Wireless Access Protocol site). The users can type their numbers in the Adcopies and google will make both Prospect and Client connect. The client will be billed for the cost of the call.
  
  11) To reduce the CPC the "Quality Score" has to be improved. The QS is calculated by the
  
  · CTR
  · Relevancy of the adcopy to the keyword queried
  · Right landing page
• Loading time of the landing page - NEW
  · Historical keyword performances

Would you like to check an example of a dynamic landing page?

Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser.

Sit back and watch the fun.

Free Website Advertising

Steps to set up A/B Test using Adwords Website Optimizer

Choose the page you would like to test
Examples of potential test pages could be your homepage or a product detail page.

Create alternate versions of your test page
Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid.

Identify your conversion page
This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.

Name your tesing page and identify the pages you want to test

Supplemental index was introduced in 2003, to differentiate it from the rest of the results. The pages which falls in to supplemental index seldom ranks, shown rarely in SERPs.

Supplemental pages made the webmasters/SEO understand that they need attention to get them out of the supplemental index and to gain a place in the index document. Google clearly labelled the supplemental pages, once necessary work is done to those pages to bring them out of the supplemental pages, google removes the label and keep them in normal results.

Google came up with a major update on July 31 2007 to remove supplemental label and to unite it with normal results. Now webmasters/SEO confront the issue of finding out which are the supplementary pages, eventhough the label has been removed the qualities and ranking nature remain the same for supplemental pages.

On Dec 18 2007 google has assured justice for supplemental results by eliminating the distinction between "supplemental pages" and "normal pages."

Find below the comments from google:

Now we're coming to the next major milestone in the elimination of the artificial difference between indices: rather than searching some part of our index in more depth for obscure queries, we're now searching the whole index for every query.

From a user perspective, this means that you'll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.

http://googlewebmastercentral.blogspot.com/2007/12/ultimate-fate-of-supplemental-results.html

Writing a query with allintitle: will fetch you the webpages containing the all of the query in the title.

Site:www.domainname.com query modifier assits website owners to know "how many of their website pages have got indexed in a search engine."

For instance, [ site:www.online-businesssolutions.com] will find pages within www.online-businesssolutions.com that have got indexed in search engines.

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js.

What is special in the new tracking code?

The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work.

How to change the tracking code?

Very easy, the unique UA number has to be replaced in the new code.

Features of new GA code that can be customised

Tracking virtual page views
Tracking downloaded files
Tracking a page in multiple accounts
Tracking subdomains
Track a visitor across domains using a link
Track a visitor across domains using a form
E-commerce transactions
Adding organic sources
Segmenting visitor types
Restrict cookie data to a subdirectory
Control data collection settings
Control session timeout
Control campaign conversion timeout
Custom campaign fields
Using the anchor with campaign data in URL
Setting keyword ignore preferences
Control the data sampling rate