Google 2008 ~ SEO Audit - Chennai SEO Consultant

Discover the Power of SEO

Get a Place for your Website in Top Search engines. Be visible to whom it matters to you.

Guide to Drive Targeted Traffic to Website

People who are serious in their online business certainly would seek targeted traffic to their website.Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website.1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp.2) Submit you website to Web 2.o sites like delicious.com, digg.com, squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites.3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ andButterflyReports....

Chennai SEO Professionals

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers. The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on.Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine OptimizationSearch engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search...

Seven Easy Steps for Search Engine Optimization(SEO)

Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena.Five advantages of Search engine optimization(SEO):1) Positioning websites in top spots in major search engines for top keywords.2) Driving targeted traffic to websites.3) Initiate the selling activity before prospects enter the website4) Create brand identity and awareness.5) Improve conversions.Seven Steps involved in SEO:1) Market Reasearch.2)Researching your keywords.3)On-page...

Latest SEO Tips to Optimize New Website

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines.Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.SEO engineering is formidable to increase targeted traffic to website. Once you know...

Create your Media Plan with Google Ad Planner

Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.1) Unique visitors, Country reach and Page views are assembled under Summary heading.2) 'Sites also...

Banned from Google; Submit a Reconsideration Request

I would like to throw some light on submitting a reconsideration/recinclusion request to Google. Below are the ways to follow.1) Do a thorough check on crawl errors by logging into Google webmaster tools. Fixing all those errors should be your immediate work.2) Check for any site issues in your webmaster tools "message center." Follow the suggestions for fixing the site issues if you have any.3) Scan the webmaster guidelines to see if you have done anything that do not comply with Goolge guidelines.4) Now if you feel that everything is perfect on your website and it is 100% Google webmaster compliant, submit a reconsideration request via Google webmaster tools.Site back and relax...........Google would be taking you website into its database once aga...

Google Changes the Definition of Cloaking

Google do not consider the following content delivery methods as Cloaking.1)GEO location2)First Click Free3)Javascript replacement4) URL rewriting5)Landing page testing1)GEO locationGEO location is the process of showing content based on users geographic location. Google themselves do it, the result of a query in google.com from USA would be altogether different from a query from some other country.2)First Click FreeSearchers accessing a page from google.com can read the content without needing to register in the website or making a payment.3)Javascript replacementRendering information through Javascript technology to non-Javascript capable users is not cloaking in the eyes of google.4) URL rewritingRemoving unwanted parameters from dynamic URLs is not regarded as cloaking.5)Landing page...

Google's Recommendation for Hiring an SEO

First we will start with what is SEO?SEO is an abbreviation for 'Search engine optimization.' Search engine optimization is the process of following the search engines guidelines for optimizing websites with the motive of making the websites rank in SERPs for the intended keywords. The basic need of a successful online business is the ability of its websites to rank well in search engines. Search engine optimizers play a major role in shaping the websites career in major search engines.Now we will see recommendations of Google for hiring an SEO below.1)Reviewing and providing recommendations on your site content or structure2)Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript3)Content development4)Managing online business development campaigns5)Keyword...

Google Can Crawl, Index and Rank Flash Pages Now!

Google can now crawl and index flash (SWF) files; a great news for sites bulit in flash. Now they can rejoice and hope to see their flash pages ranking in google SERPs. Previously google was trying to improve it expertise for indexing flash based webpages, but the methods were not perfect.Generally search engines lack the ability to extract text from flash files to decide on the ranking. Adobe has rendered the 'Flash reader technology' to google for making it possible to crawl, index and rank webpages.Check the official post by google about 'Flash Reader Technology.'Adwords Consultant Website Optimization In...

Google unveils Affiliate Network

Google heralds the the commencement of 'Affiliate Network'.Google's Affiliate network is actually a re-branding of "DoubleClick Performics Affiliate Network," which google took over on March 2008.Joining as an advertiser in Google's affiliate network or as an affiliate will bring in huge benefits for both parties. As an advertiser you could check for the traffic statistics of the affiliates before finalising who you would think can rope in many conversions. As an affiliate you can best market your website for the advertisers for making them select you as their affiliate. Once tou have been chosen as an affiliate you are eligible to earn money as percentage of each sales or as a referral bounty.Head to http://www.google.com/ads/affiliatenetwork/index.html enjoy the majestic service of Google.Adwords...

Google Launches Ad Planner

Google has released a new product called "Google Ad Planner".Google Ad Planner provides wealthy information about website demographics. Google gives out not only information of content network partners but also other websites who are not part of the network.Google's move to release Google Ad Planner for advertisers was preceded by the launch of 'trends for websites' catering to consumers seeking information about a website.This Ad Planner is a very useful tool for adwords advertisers for finding the appropriate website in the content network for advertising their products. Advertisers would be able to filter the content network sites by logging in to the Ad Planner account.Ad Planner is still in its beta stage and invitations for opening an account would be sent based on Google's sole discretion....

Geographic Target Tool In Google WebMaster Account

Want to target your website to your geographic audience through Google search engine? Here is a way to do that... , Use Google webmaster tools to set your geographic location.To set a geographic target:1)Sign into Google Webmaster Tools2)Select your website3)Click the Tools tab, and then click on the "Set geographic target."4)Select 'Associate a geographic location with this site.'5)Select the geographic information that applies to your site's target audience6)Click Save.Adwords Consultant Website optimization In...

10 Google Local Results in Google.com

A search for local keyword in google would fetch you ten local results on the top.Earlier these results were restricted to just three. Now the increase number of local results in Google is a real blessing for small business owners, otherwise it is hard for them to gain a place in Google SERPs.Google could be looking to generate revenue from small business owners in the near future.Adwords Consultant Website Optimization In...

Google Displays Whois Domain Information

Google is rendering answers to whois domain information in its search engine result pages.A query to whois advertisingaxis.com would provide you the info of "when the domain was registered and its expiry date" and along with this information Google supplies a link to Domain Tools website.Google launched a similar service in 2004 but they had to wind up their service since Network Solutions started blocking Google's request.Adwords Consultant Website optimization In...

No Need of Adwords Account to Try Website Optimizer

During the launch of "Website optimizer" adwords account was mandatory to try your hands on the tool.Now there is no need to have an adwords account to test website optimizer. Google is becoming so generous, Isn't it? Yeah!With this webmasters can explore the maximum benefit by using website optimizer to increase the web conversions. Multivariate testing and A/B testing can be done to enhance the website's performance. All the necessary code to do the various kinds of testing is provided by Google website optimizer.So what are you waiting for? Step in to Google website optimizer by accessing the following link http://google.com/websiteoptimizer.You can also refer to the website optimizer blog rolled out by Google. This blog will contain the latest updates of website optimizer.Google Website...

Add Adsense Ads to your Website using FeedBurner

You can add Adsense ads to your website through FeedBurner."Monetize tab" in FeedBurner facilitates adding Adsense ads to your websites. This feature is a boon to people who doesn't have the technical knowledge to add adsense code on to their websites.To set the Adsense code via FeedBurner follow the below steps.1) Sign in to your FeedBurner account2) Select the feed to include the Adsense ads.3)Click the "Monetize tab."4)Connect your Adsense account with FeedBurner account.5)FeedBurner will guide you to complete the process.Adwords Consultant Website Optimization In...

Best Free Competitive Research Tools

For your convenience I have listed below some of the top competitive intelligence research tools offered for free. Every tool has its own specialities, try your hand on all the tools, I am sure it is going to be an interesting experience for you.Alexa portrays traffic statistics for websites. The traffic details provided by Alexa cannot be completely relied upon since it collects the traffic stats from Alexa toolbar users.Compete.com depicts traffic head to head traffic trends for websites. They have got a paid analytics tool.Quantcast provides website traffic with demographic information.Google Trends is an excellent tool to know websites statistics offered for free by the "king of search engines" called as Google. Archive.org lets you know when a website was created and the appearance of...

Make Money using Google Adsense

There are so many ways to make money from the internet provided we understand the jargons of the internet. Google launched a product called 'Adsense' which facilitates publishers to make money by displaying "google adwords" advertisers ads on their website.Adsense works on contextual advertising mode. For eg scenario:- Mr.X owns a blog and it is filled with content related to tourism in kerala. Mr. X's blog is enrolled in Adsense program and a google adwords advertiser has got an adcopy related to kerala tourism. Since google adsense works on contextual basis, the adwords advertisers ad will sit over Mr. X's blog. If the ad accrues one click from the blog, Mr. X would have earned few cents depending upon the bid of advertiser for a click.The main weapon to gain money from adsense is to fetch...

No Rss Feeds in Google Search Results

Google drops displaying RSS feeds in its search results.Henceforth RSS feeds have no place in google SERPs. The drawbacks of having RSS feeds in search results are listed below.1)They may actually crowd websites html pages.2) Chances are high for the users to miss the content available only in the html webpage.3) Feeds increases the likelihood of users getting the duplicate results.Feeds with multimedia content like Podcasts is an exception and will be shown in SERPs.Adwords Consultant Website Optimization In...

Robots.txt Generator in Google Webmaster Tool

Google webmaster tool provides Robots.txt generator.Robots.txt is very useful for webmasters to prevent any webpages they wish not to be indexed in search engines.There are many tools available in the internet for creating Robots.txt, but google is the first searchengine to provide this kind of tool.Google webmaster tools has an in-built robots.txt generator.You can find this Robots.txt generator in the tools section of google webmaster tools.Adwords Consultant Website Optimization In...

Google's Advice for Moving a Website

Do you want to move your website to a new domain. If the answer is "yes," please follow the below steps.1)Test moving few pages of your website to your new domain.2)301 redirect your old domain to new domain.3)Check for the redirection of internal webpages to the new domain pages.4)Please keep your old domain with you for atleast 3 months.5)Add your new domain to google webmaster tools and verify your site.6)Add a sitemap to your website.7)Review crawler errors once your new webpages are indexed.You will encounter the page rank being transferred to the new domain.http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.htmlAdwords Consultant Website Optimization In...

Goolge's Safe Website Diagnostic tool

Google has rolled out a safe browser diagnostic tool intended to help searchers.This safe browser diagnostic tool will declare whether a website has hosted mailicious softwares or in anyway connected to malware distribution.You can use this tool to decide on the safety before browsing the website. Just append the website url to the end of http://www.google.com/safebrowsing/diagnostic?site=I checked my website using the tool, find the results by accessing the following link http://www.google.com/safebrowsing/diagnostic?site=http://seoconsultant.advertisingaxis.comAdwords Consultant Website Optimization Chen...

Google Adwords Ads on Yahoo Network!

Yahoo has entered into a deal with google to show google adwords ads on in its search engine.Google will render "AdSense for search" and "AdSense for content" advertisements to Yahoo.Read more on this Yahoo to Show Google Adwords Ads!Adwords Consultant Website Optimization India Manage Adwords Online Business Consult...

New Feature Added to Google Trends; "Trends for Websites"

With the launch of "google trends for websites" users can search for website trends in addition to keywords search.You enter a website name, google trends will return you overall traffic information, geographic traffic statistics, correlated website data and keywords the searchers triggered related to the website. Google trends would display ten data points for each section.Another boon granted to search engine marketers by google via the launch of "trends for websites" feature. SEMs can find out appropriate keywords users are searching for related to their website. SEMs willing to find link partners for their website can use the correlated websites data to their advantage. SEMs can gauge how their competitors websites are performing.Please keep in mind that the data presented by "google trends...

Good Code to Text Ratio Checker Tool

Search engine optimizers strive to reduce the code on the webpages and to increase the text on them.SEOs succeed in their pursuit of increasing the code to text ratio by offloading javascript and calling the CSS(Cascading Style Sheet) externally. Adopting CSS is a must do activity for every search engine optimizer.The code to text ratio for one of my website named Online-businesssolutions.com is 32.72%SEOChat provides an exellent tool to check Code to Text Ratio. Check this out at http://www.seochat.com/seo-tools/code-to-text-ratio/Adwords Consultant Website Optimization In...

Avoid Cloaking or Get Penalised

Cloaking is the practice of presenting different content to users and search engines.For example, the users will be shown a page full of flash when the file is requested, but when the search engines request for the file; an altogether different file will be rendered. When search engines identifies this kind of cloaking the webpages will vanish from the search engines database.Website Optimization Chennai Adwords Consult...

Searchengines Hate Doorway Pages

Doorway pages are low quality webpages created solely for the purpose of ranking for keywords.Each poor quality page is optimized for a keyword or a keyword phrase.The users who find this kind of webpage by querying a keyword will be redirected to some other URL. Doorway pages are really frustating from the user point of view and punishable from search engine point of view.Do not indulge in practices to manipulate searchengines and deceive users.Website optimization Chennai Adwords Consult...

File Extensions Ending with .o and .exe should be Avoided

I caution you to avoid using .o and .exe at the end of your URLs. Using these extensions will lead to disappearance of your urls from google search engine result pages.Hence, please do not use the file extensions that end in .o and .exe.http://www.mattcutts.com/blog/dont-end-your-urls-with-e...

SEO Book Keyword Suggestion Tool

SEO Book's free keyword suggestion tool is vital for keyword research.The free keyword suggestion tool reports daily keyword search volumes from google, yahoo and MSN. SEO Book keyword research tool provide links to google trends, google price estimate tool, google suggest, google synonyms, yahoo suggest, keyword discovery search results, google blog search, Topix.net and Del.icio.us.This keyword research tool is fully powered by WordTracker.Adwords Consult...

Google Trends New Feature "Numeric Scale and CSV Downloads"

Since the launch of "Google Trends" in 2006 it has become very famous.Google trends reports the popularity of a search query in different countries and also the search volume bar. It is a really awesome tool for search engine marketers for gaining thorough insights for website optimization.Recently google trends has added one more feather to its cap by announcing two new features. The features are numeric scale value for the search queries and CSV download facility.Check this out at http://www.google.com/trendsWebsite Optimization Chennai...

Make use of Google Page Creator

I tried creating a webpage using Google page creator and it came out very well. You can view the page I created at SEO Specialist.Try creating a page at Google Page Creator .Since google places high importance on backlinks, it is always better to make use of every such opportunity.Don't miss out any opportunity to utilize google creations.....as it values backlinks from it own creation. :-)Adwords Consultant Website Optimization In...

New SEO Rank Checker Tool

Rank Checker is an awesome tool for search engine optimizers and for those who are interested in knowing where their website ranks in google, yahoo and msn.You just need to input your keywords and domain name, Rank Checker fetches the ranking status from google, yahoo and msn.Rank checker will be really handy for SEO companies who manage vast number of clients.Check out this tool at tools.seobook.com/firefox/rank-checker/Adwords Consultant Website Optimization In...

Sponsored Link Finder Tool

Search engine result page tester is a sponsored link finder tool.You can either put all the keywords in the search box of the tool or upload as many keywords you would require, the SERP finder will tell you whether the keywords have sponsored links or not.Here is the link http://www.om3.us/Adwords Consultant Website Optimization India Web analytics Consult...

Recover Website Hacked

How to retrieve your site when hackedWebsite hacking is while hackers squeeze links to your website in an attempt to boost his site ranking.Because of this google penalises the hacked site and the links within it to carry any sort of advantage in SERPs. Now the big question before the hacked site owners is "how to bring back their sites in google?" Google actually guides website owners in recovering their site back. Have stated below the steps to recover the hacked website.1) Keep your site off-line and fix the problems completely.2) Submit reconsideration request of your website through google webmaster tools.3) Monitor the happenings via google webmaster tools.4) Happily watch your site back on SERPs.Adwords Consultant Website Optimization In...

Adwords Team Poor or Worst Support

The standard of Adwords support team is weaking day by day. Millions of adwords advertisers are spending millions of dollars for advertisment through adwords without even receiving sufficient assitance from the adwords support team. One year back I used to get great assitance from the adwords support team, but they haven't maintained the same standard throughout the year and after that. Giving out false promises by saying they would be emailing with the apt clarification.............never happened for me during this past one year. Recently I requested a clarification from the Adwords support team................they promised me assitance over email withing 24 hours............I didn't receive any support even after 70 hours... but I found out the answer for my question myself......necessity...

Updated SEO Checklist and the New SEO Forum

SEO checklist will assist you in optimizing your website for search engines. SEO checklist ensures you for all the possible steps taken for optimizing the webpages. Even though you implement each and every SEO practice into your webpages, sometimes you won't be getting the intended results.. what should you be doing at this time?Can your SEO checklist match the present practices... or is it an outdated one? There are many forums dedicated to SEO...I felt the need of another one to answer all your questions.. hence I started an SEO forum at www.advertisingaxis.com.Do visit the new SEO forum frequently, and get updations about the latest trends in SEO.Adwords Consultant Website Optimization In...

General Checklist for Website Optimization

Following are the general checklist for website optimization:· Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.· If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site. So try to avoid these features.· Shorten the title to 60 characters.· Include robots Meta tag.· Include Meta description and Meta keywords.· Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.· Move the Javascript code to an external file.· Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio.·...

SEO and Country Code Domains

Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.frCould target language specific audience by registering county code domains.As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration.Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains.About...

Adwords Management

Following are the basic things for setting up a campaign.1) Create a CampaignDecide on the geographic area you would want to target. The options available are· All Countries· A specific country· City wise targeting· Location based targetingThere can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level.2) Divide the sections of the website in to Adgroups· There can be maximum of 100 Adgroups per campaign.3) Create keywords for the Adgroups· Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc.· Decide on the Cost per click for a keyword by keeping in view your budget.4) Create Adcopies to for the Adgroups· Adcopies can be a maximum of 50 which is again a...
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