People who are serious in their online business certainly would seek targeted traffic to their website.
Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website.
1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp.
2) Submit you website to Web 2.o sites like delicious.com, digg.com, squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites.
3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and
ButterflyReports. You can get a comprehensive list of ebook directories here.
Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer, a free masterpiece tool and convert ebooks to exe.
4) Create blogs and update them regularly to receive fair amount of traffic.
5) Submit your posts to blog carnivals. Blog carnivals is a compendium of blog posts on a particular subject.
6) Create a TV station on the internet by accessing UStream TV.
7) Market your website through forums. Tag your website within your signature in forum.
8) Create videos and submit it to best Vlogs using a software called TubeMogul.
9) Submit you website to the relevant industry verticals.
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Guide to Drive Targeted Traffic to Website
Chennai SEO Professionals
Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers. The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on.
Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization
Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online companies are fortunate to have so many high quality SEO professionals in their city. Link:- Read SEO Tips to Optimize Website
Seven Easy Steps for Search Engine Optimization(SEO)
2)Researching your keywords:
I recommend the below mentioned tools for your keyword research. These keyword suggestion tool will help you in finding out what people are actually quering in the search engines.
1) Google Keyword suggestion tool
2) Wordtracker keyword tool
3) Overture keyword tool
4)SEO Book Keyword research tool
By finding out the what people are searching for you can understand the value of keywords. Keyword popularity is determined by the search volume of the keywords. Find out the keywords related to your industry by keying in your industry related keywords.
You can also get keyword ideas by checking your webserver log files, through web analytics tools, browsing through competitors websites etc.
3)On-page optimization
Click On-page optimization link for more information on this.
4)Off-page optimization
Optimizing the website away from the website is known as Off-page optimization. Get links from directories, classifieds, search engines, social bookmarking websites, forums, blogs etc. for improving your page rank and keyword rankings.
5) Carefully planning and executing the site structure
This step is inevitable in SEO process. Site structure has to be planned well in advance before implementation. This should be at par with the keywords found through research.
1) Categorize your website in to different categories/sections
2) Carry out perfect Cross linking
3) Do not have orphan pages
4) Have your keywords in the anchor text
6) Enhancing brand image
Creating online communities and advertising would help you in gaining brand image. Advertising your website through Google adwords would aid you in raising your brand image.
7) Viral Marketing
Spreading your products or services information across the internet is called Viral marketing. Opening a compelling topic could fetch you umpteen replies.
Good luck for your SEO venture.
Adwords Consultant Website Optimization India
Latest SEO Tips to Optimize New Website
Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines. Some of the top keyword suggestion tools are listed below:
Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.
SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website" and "implement the SEO tactics" the traffic to your website would increase. Read my Tips to optimize a new website. If you have a new website, it is like a new born baby, and adequate attention has to be shown in order for the website to grow well among the other established websites.
On-page optimization and off-page optimization are crucial wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."
On-Page optimization: On-Page optimization is engineering or reengineering the on-page factors of a WebPages to make the WebPages rank for a particular keyword/keyword phrase. Otherwise On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.
Off-page Optimization: As the name conveys off-page optimization is working away from the websites for gaining quality back links to the website. Google gives foremost importance to back links. Backlinks can be compared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks as well as the popularity of the backlinks. The importance of the backlinks is gauged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmaking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.
Carrying out on-page optimization for a website: Analyze and understand the targeted keywords for your website. To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines. Keywords suggestion tools can assist you in conducting a research to know which keywords would work for you in terms of getting targeted traffic.
Wordtracker Free Keywords
SEO Book Keyword Suggestion Tool
Keyword Discovery
Microsoft Keyword Forecast
Other keyword tools which you could make use of:
Quintura
Google Suggest Tool
Wordze
Google Sets
adCenter Labs tools
Google Trends
Optimizing your website for the keywords found through keyword research will increase targeted traffic to your website. You can very well target those keywords for your website, but the issue here is high search volume keywords often have high competition.
Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for these difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.
Having identified the target keywords work on the following website on-page optimization techniques:
1)Webpage Title
Title plays a significant role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise in setting up a title for your webpage.
2)Meta Description
A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptions assist webpage titles in pulling the prospects to the WebPages. Try this Meta Tag creator Tool.
3)Meta Keywords
Though search engine do not give that much importance to meta keyword tags which they gave earlier, it is always better to have it in WebPages. I am sure you must have heard the proverb "something is better than nothing" :-)
4)H1 to H6 tags
Header tags facilitate creation of pages or subject headings. H1 is a larger headline and H6 is a smaller headline. Search engines give good amount of importance to H1 tags. Have your target keywords in H1 as well as H2 tags.
5)File Name and Directory Structure
Naming your files with your target keywords and having keywords in your directory names would be beneficial.
6)Alt tags
Alt tags are alternative tags for images in a WebPages. People who turn off their graphics in their browser to get the pages loaded quickly can apprehend about the image by reading the alternative text in the placeholder of the images. This would aid the search engines and blind persons to understand what the image is all about. To spot the ALT tags hover your mouse pointer above the images to see a text box over the image. Having ALT tags would give you an extra push in search engine ranking.
Take your actions now to optimize a new website and reap your benefits. Be patient, don't be in a hurry, and lay down a strong foundation by practicing perfect on-page optimization and off-page optimization techniques. You will be rewarded within few months of time.
Fore more information read secrets of website optimization.
Create your Media Plan with Google Ad Planner
Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.
I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.
The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.
1) Unique visitors, Country reach and Page views are assembled under Summary heading.
2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history.
4) Gender, age, education, household income information are exhibited beneath 'User demographics.'
Banned from Google; Submit a Reconsideration Request
I would like to throw some light on submitting a reconsideration/recinclusion request to Google. Below are the ways to follow.
1) Do a thorough check on crawl errors by logging into Google webmaster tools. Fixing all those errors should be your immediate work.
2) Check for any site issues in your webmaster tools "message center." Follow the suggestions for fixing the site issues if you have any.
3) Scan the webmaster guidelines to see if you have done anything that do not comply with Goolge guidelines.
4) Now if you feel that everything is perfect on your website and it is 100% Google webmaster compliant, submit a reconsideration request via Google webmaster tools.
Site back and relax...........Google would be taking you website into its database once again.
Google Changes the Definition of Cloaking
Google do not consider the following content delivery methods as Cloaking.
1)GEO location
2)First Click Free
3)Javascript replacement
4) URL rewriting
5)Landing page testing
1)GEO location
GEO location is the process of showing content based on users geographic location. Google themselves do it, the result of a query in google.com from USA would be altogether different from a query from some other country.
2)First Click Free
Searchers accessing a page from google.com can read the content without needing to register in the website or making a payment.
3)Javascript replacement
Rendering information through Javascript technology to non-Javascript capable users is not cloaking in the eyes of google.
4) URL rewriting
Removing unwanted parameters from dynamic URLs is not regarded as cloaking.
5)Landing page testing
Webmasters and marketing personnel are free to any kind of website testing methodologies like A/B testing, Multi-variate testing etc using webpage optimizer tools. Google offers the best website optimizer tool for free.
Adwords Consultant Website optimization India
Google's Recommendation for Hiring an SEO
First we will start with what is SEO?
SEO is an abbreviation for 'Search engine optimization.' Search engine optimization is the process of following the search engines guidelines for optimizing websites with the motive of making the websites rank in SERPs for the intended keywords. The basic need of a successful online business is the ability of its websites to rank well in search engines. Search engine optimizers play a major role in shaping the websites career in major search engines.
Now we will see recommendations of Google for hiring an SEO below.
1)Reviewing and providing recommendations on your site content or structure
2)Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
3)Content development
4)Managing online business development campaigns
5)Keyword research
6)SEO training
Google has given out the questions to ask an SEO. They are
1)Can you show me examples of your previous work and share some success stories?
2)Do you follow the Google Webmaster Guidelines?
3)Do you offer any online marketing services to complement your organic search business?
4)What kind of results do you expect to see, and in what timeframe?
5)What's your experience in my industry?
6)How long have you been in business?
Read google recommendations on SEO.
Adwords Consultant Website optimization India
Google Can Crawl, Index and Rank Flash Pages Now!
Google can now crawl and index flash (SWF) files; a great news for sites bulit in flash. Now they can rejoice and hope to see their flash pages ranking in google SERPs. Previously google was trying to improve it expertise for indexing flash based webpages, but the methods were not perfect.
Generally search engines lack the ability to extract text from flash files to decide on the ranking. Adobe has rendered the 'Flash reader technology' to google for making it possible to crawl, index and rank webpages.
Check the official post by google about 'Flash Reader Technology.'
Adwords Consultant Website Optimization India
Google unveils Affiliate Network
Google heralds the the commencement of 'Affiliate Network'.
Google's Affiliate network is actually a re-branding of "DoubleClick Performics Affiliate Network," which google took over on March 2008.
Joining as an advertiser in Google's affiliate network or as an affiliate will bring in huge benefits for both parties. As an advertiser you could check for the traffic statistics of the affiliates before finalising who you would think can rope in many conversions. As an affiliate you can best market your website for the advertisers for making them select you as their affiliate. Once tou have been chosen as an affiliate you are eligible to earn money as percentage of each sales or as a referral bounty.
Head to http://www.google.com/ads/affiliatenetwork/index.html enjoy the majestic service of Google.
Adwords Consultant Website Optimization India
Google Launches Ad Planner
Google has released a new product called "Google Ad Planner".
Google Ad Planner provides wealthy information about website demographics. Google gives out not only information of content network partners but also other websites who are not part of the network.
Google's move to release Google Ad Planner for advertisers was preceded by the launch of 'trends for websites' catering to consumers seeking information about a website.
This Ad Planner is a very useful tool for adwords advertisers for finding the appropriate website in the content network for advertising their products. Advertisers would be able to filter the content network sites by logging in to the Ad Planner account.
Ad Planner is still in its beta stage and invitations for opening an account would be sent based on Google's sole discretion. Do not think that Ad Planner is only helpful for Adwords advertisers, it is helpful for all those who would like to know about websites demographic statistics.
Try to get an invitation for accessing Ad Planner account by following the Ad Planner link and submitting the required information.
Adwords Consultant Website Optimization India
Geographic Target Tool In Google WebMaster Account
Want to target your website to your geographic audience through Google search engine? Here is a way to do that... , Use Google webmaster tools to set your geographic location.
To set a geographic target:
1)Sign into Google Webmaster Tools
2)Select your website
3)Click the Tools tab, and then click on the "Set geographic target."
4)Select 'Associate a geographic location with this site.'
5)Select the geographic information that applies to your site's target audience
6)Click Save.
Adwords Consultant Website optimization India
10 Google Local Results in Google.com
A search for local keyword in google would fetch you ten local results on the top.
Earlier these results were restricted to just three. Now the increase number of local results in Google is a real blessing for small business owners, otherwise it is hard for them to gain a place in Google SERPs.
Google could be looking to generate revenue from small business owners in the near future.
Adwords Consultant Website Optimization India
Google Displays Whois Domain Information
Google is rendering answers to whois domain information in its search engine result pages.
A query to whois advertisingaxis.com would provide you the info of "when the domain was registered and its expiry date" and along with this information Google supplies a link to Domain Tools website.
Google launched a similar service in 2004 but they had to wind up their service since Network Solutions started blocking Google's request.
Adwords Consultant Website optimization India
No Need of Adwords Account to Try Website Optimizer
During the launch of "Website optimizer" adwords account was mandatory to try your hands on the tool.
Now there is no need to have an adwords account to test website optimizer. Google is becoming so generous, Isn't it? Yeah!
With this webmasters can explore the maximum benefit by using website optimizer to increase the web conversions. Multivariate testing and A/B testing can be done to enhance the website's performance. All the necessary code to do the various kinds of testing is provided by Google website optimizer.
So what are you waiting for? Step in to Google website optimizer by accessing the following link http://google.com/websiteoptimizer.
You can also refer to the website optimizer blog rolled out by Google. This blog will contain the latest updates of website optimizer.
Google Website Optimizer supports 27 languages comprising Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai, and Turkish.
Adwords Consultant Website Optimization India
Add Adsense Ads to your Website using FeedBurner
You can add Adsense ads to your website through FeedBurner.
"Monetize tab" in FeedBurner facilitates adding Adsense ads to your websites. This feature is a boon to people who doesn't have the technical knowledge to add adsense code on to their websites.
To set the Adsense code via FeedBurner follow the below steps.
1) Sign in to your FeedBurner account
2) Select the feed to include the Adsense ads.
3)Click the "Monetize tab."
4)Connect your Adsense account with FeedBurner account.
5)FeedBurner will guide you to complete the process.
Best Free Competitive Research Tools
For your convenience I have listed below some of the top competitive intelligence research tools offered for free. Every tool has its own specialities, try your hand on all the tools, I am sure it is going to be an interesting experience for you.
Alexa portrays traffic statistics for websites. The traffic details provided by Alexa cannot be completely relied upon since it collects the traffic stats from Alexa toolbar users.
Compete.com depicts traffic head to head traffic trends for websites. They have got a paid analytics tool.
Quantcast provides website traffic with demographic information.
Google Trends is an excellent tool to know websites statistics offered for free by the "king of search engines" called as Google.
Archive.org lets you know when a website was created and the appearance of it in the past.
DomainTools supplies you the valuable information of "how many times the website has changed hands." It gives SEOs rich information about "how well the site is optimized in terms of "on-page optimization."
Xinu renders general website related data like Alexa ranking and Del.icio.us bookmarks. It supplies provides SEO data aswell.
Make Money using Google Adsense
There are so many ways to make money from the internet provided we understand the jargons of the internet. Google launched a product called 'Adsense' which facilitates publishers to make money by displaying "google adwords" advertisers ads on their website.
Adsense works on contextual advertising mode. For eg scenario:- Mr.X owns a blog and it is filled with content related to tourism in kerala. Mr. X's blog is enrolled in Adsense program and a google adwords advertiser has got an adcopy related to kerala tourism. Since google adsense works on contextual basis, the adwords advertisers ad will sit over Mr. X's blog. If the ad accrues one click from the blog, Mr. X would have earned few cents depending upon the bid of advertiser for a click.
The main weapon to gain money from adsense is to fetch more traffic to your blog. Only when visitors flow to your website you will be getting clicks on the adcopies. Content on your website is the most important factor to drive traffic.
The following link https://www.google.com/adsense/support/?sourceid=aso&subid=ww-ww-et-homepage_header&medium=link will help you to get started with Google Adense.
Adwords Consultant Website Optimization Chennai
No Rss Feeds in Google Search Results
Google drops displaying RSS feeds in its search results.
Henceforth RSS feeds have no place in google SERPs. The drawbacks of having RSS feeds in search results are listed below.
1)They may actually crowd websites html pages.
2) Chances are high for the users to miss the content available only in the html webpage.
3) Feeds increases the likelihood of users getting the duplicate results.
Feeds with multimedia content like Podcasts is an exception and will be shown in SERPs.
Adwords Consultant Website Optimization India
Robots.txt Generator in Google Webmaster Tool
Google webmaster tool provides Robots.txt generator.
Robots.txt is very useful for webmasters to prevent any webpages they wish not to be indexed in search engines.There are many tools available in the internet for creating Robots.txt, but google is the first searchengine to provide this kind of tool.
Google webmaster tools has an in-built robots.txt generator.You can find this Robots.txt generator in the tools section of google webmaster tools.
Adwords Consultant Website Optimization India
Google's Advice for Moving a Website
Do you want to move your website to a new domain. If the answer is "yes," please follow the below steps.
1)Test moving few pages of your website to your new domain.
2)301 redirect your old domain to new domain.
3)Check for the redirection of internal webpages to the new domain pages.
4)Please keep your old domain with you for atleast 3 months.
5)Add your new domain to google webmaster tools and verify your site.
6)Add a sitemap to your website.
7)Review crawler errors once your new webpages are indexed.
You will encounter the page rank being transferred to the new domain.
http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html
Adwords Consultant Website Optimization India
Goolge's Safe Website Diagnostic tool
Google has rolled out a safe browser diagnostic tool intended to help searchers.
This safe browser diagnostic tool will declare whether a website has hosted mailicious softwares or in anyway connected to malware distribution.
You can use this tool to decide on the safety before browsing the website. Just append the website url to the end of http://www.google.com/safebrowsing/diagnostic?site=
I checked my website using the tool, find the results by accessing the following link http://www.google.com/safebrowsing/diagnostic?site=http://seoconsultant.advertisingaxis.com
Adwords Consultant Website Optimization Chennai
Google Adwords Ads on Yahoo Network!
Yahoo has entered into a deal with google to show google adwords ads on in its search engine.
Google will render "AdSense for search" and "AdSense for content" advertisements to Yahoo.
Read more on this Yahoo to Show Google Adwords Ads!
Adwords Consultant Website Optimization India Manage Adwords Online Business Consultant
New Feature Added to Google Trends; "Trends for Websites"
With the launch of "google trends for websites" users can search for website trends in addition to keywords search.
You enter a website name, google trends will return you overall traffic information, geographic traffic statistics, correlated website data and keywords the searchers triggered related to the website. Google trends would display ten data points for each section.
Another boon granted to search engine marketers by google via the launch of "trends for websites" feature. SEMs can find out appropriate keywords users are searching for related to their website. SEMs willing to find link partners for their website can use the correlated websites data to their advantage. SEMs can gauge how their competitors websites are performing.
Please keep in mind that the data presented by "google trends for websites" is based on google search, opt-in anonymous google analytics data sharing opt-in consumer panel data, and other third-party market research.
Start Playing with "Google Trends for Websites"
Adwords Consultant
Website Optimization India
Good Code to Text Ratio Checker Tool
Search engine optimizers strive to reduce the code on the webpages and to increase the text on them.
SEOs succeed in their pursuit of increasing the code to text ratio by offloading javascript and calling the CSS(Cascading Style Sheet) externally. Adopting CSS is a must do activity for every search engine optimizer.
The code to text ratio for one of my website named Online-businesssolutions.com is 32.72%
SEOChat provides an exellent tool to check Code to Text Ratio. Check this out at http://www.seochat.com/seo-tools/code-to-text-ratio/
Adwords Consultant Website Optimization India
Avoid Cloaking or Get Penalised
Cloaking is the practice of presenting different content to users and search engines.
For example, the users will be shown a page full of flash when the file is requested, but when the search engines request for the file; an altogether different file will be rendered. When search engines identifies this kind of cloaking the webpages will vanish from the search engines database.
Website Optimization Chennai Adwords Consultant
Searchengines Hate Doorway Pages
Doorway pages are low quality webpages created solely for the purpose of ranking for keywords.
Each poor quality page is optimized for a keyword or a keyword phrase.
The users who find this kind of webpage by querying a keyword will be redirected to some other URL. Doorway pages are really frustating from the user point of view and punishable from search engine point of view.
Do not indulge in practices to manipulate searchengines and deceive users.
Website optimization Chennai Adwords Consultant
File Extensions Ending with .o and .exe should be Avoided
I caution you to avoid using .o and .exe at the end of your URLs. Using these extensions will lead to disappearance of your urls from google search engine result pages.
Hence, please do not use the file extensions that end in .o and .exe.
http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/
SEO Book Keyword Suggestion Tool
SEO Book's free keyword suggestion tool is vital for keyword research.
The free keyword suggestion tool reports daily keyword search volumes from google, yahoo and MSN. SEO Book keyword research tool provide links to google trends, google price estimate tool, google suggest, google synonyms, yahoo suggest, keyword discovery search results, google blog search, Topix.net and Del.icio.us.
This keyword research tool is fully powered by WordTracker.
Adwords Consultant
Google Trends New Feature "Numeric Scale and CSV Downloads"
Since the launch of "Google Trends" in 2006 it has become very famous.
Google trends reports the popularity of a search query in different countries and also the search volume bar. It is a really awesome tool for search engine marketers for gaining thorough insights for website optimization.
Recently google trends has added one more feather to its cap by announcing two new features. The features are numeric scale value for the search queries and CSV download facility.
Check this out at http://www.google.com/trends
Website Optimization Chennai
Make use of Google Page Creator
I tried creating a webpage using Google page creator and it came out very well. You can view the page I created at SEO Specialist.
Try creating a page at Google Page Creator .Since google places high importance on backlinks, it is always better to make use of every such opportunity.
Don't miss out any opportunity to utilize google creations.....as it values backlinks from it own creation. :-)
Adwords Consultant Website Optimization India
New SEO Rank Checker Tool
Rank Checker is an awesome tool for search engine optimizers and for those who are interested in knowing where their website ranks in google, yahoo and msn.
You just need to input your keywords and domain name, Rank Checker fetches the ranking status from google, yahoo and msn.
Rank checker will be really handy for SEO companies who manage vast number of clients.
Check out this tool at tools.seobook.com/firefox/rank-checker/
Adwords Consultant Website Optimization India
Sponsored Link Finder Tool
Search engine result page tester is a sponsored link finder tool.
You can either put all the keywords in the search box of the tool or upload as many keywords you would require, the SERP finder will tell you whether the keywords have sponsored links or not.
Here is the link http://www.om3.us/
Adwords Consultant Website Optimization India Web analytics Consultant
Recover Website Hacked
How to retrieve your site when hacked
Website hacking is while hackers squeeze links to your website in an attempt to boost his site ranking.
Because of this google penalises the hacked site and the links within it to carry any sort of advantage in SERPs. Now the big question before the hacked site owners is "how to bring back their sites in google?" Google actually guides website owners in recovering their site back. Have stated below the steps to recover the hacked website.
1) Keep your site off-line and fix the problems completely.
2) Submit reconsideration request of your website through google webmaster tools.
3) Monitor the happenings via google webmaster tools.
4) Happily watch your site back on SERPs.
Adwords Consultant Website Optimization India
Adwords Team Poor or Worst Support
The standard of Adwords support team is weaking day by day. Millions of adwords advertisers are spending millions of dollars for advertisment through adwords without even receiving sufficient assitance from the adwords support team.
One year back I used to get great assitance from the adwords support team, but they haven't maintained the same standard throughout the year and after that. Giving out false promises by saying they would be emailing with the apt clarification.............never happened for me during this past one year.
Recently I requested a clarification from the Adwords support team................they promised me assitance over email withing 24 hours............I didn't receive any support even after 70 hours... but I found out the answer for my question myself......necessity is the mother of invention :-)
I have furnished the chat script below ...read for youself...
Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Need help on google analytics tracking issue".
KamalChandran: Hi Neily
Neily: Hello KamalChandran. Thanks for contacting Google AdWords. I'm happy to help you.
Neily: I'm sorry, but do I address you as Kamal or KamalChandran?
KamalChandran: I would like to know why "buy buttons" on the following page www.advertisingaxis.com/forum showsKamalChandran: zero clicks Neily: Thank for confirming this for me.
Neily: Is it OK if I address you as Kamal?
KamalChandran: np
Neily: Thanks Kamal. For account verification purposes, can you please give me your customer ID number?
KamalChandran: Customer ID: xxx-xxx-xxx KamalChandran: I would like to know why "buy buttons" in the following page www.advertisingaxis.com/forum shows zero clicks?
KamalChandran: I think you have understood my question
Neily: Sure. Let me pull up your account, and I can let you know.
KamalChandran: np
Neily: Kamal, can you please tell me which report you are looking at in your Analytics account?
KamalChandran: It is www.advertisingaxis.com
KamalChandran: Eventhough the "buy buttons" have received clicks, it is not being shown while viewed through "site overlay"
KamalChandran: My question is all about "site overlay" and the correctness of the clicks
Neily: I see. I am checking this for you. Please do hold. I may come back to you if I have any additional questions.
KamalChandran: fine!Neily: I'm here and still researching your issue. Please continue to hold. Thank you for your patience.
KamalChandran: fine Neily
Neily: This is taking longer than expected Kamal and I see this taking a few more minutes. Are you OK to continue to hold?KamalChandran: no probs
KamalChandran: I will wait!
Neily: I appreciate your patience.
Neily: Thanks for waiting Kamal.
Neily: I'd like to investigate this further and follow up via email. Is 'kamal.vayu@gmail.com' the best email to reach you at?
KamalChandran: when can you email me?
Neily: I should be able to revert back to you in 24 hours Kamal. Will that work for you?
KamalChandran: I require the answer ASAP
Neily: I will do my best to revert back to you within this time frame.
Neily: Is there anything else that I can help you with?KamalChandran: only for this for the time being
KamalChandran: email me at kamalchandran@advertisingaxis.com
KamalChandran: thank you for the try Neily: Sure Kamal. I will do so.
Neily: Appreciate your understanding.
SECOND SUBSEQUENT CHAT WITH ADWORDS SUPPORT REPRESENTIVE
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Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "20001: Access denied. Please try relaunching site overlay from the report".
Anuradha R has received your message and will be right with you.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: I just had a chat with Neily regarding the correctness of clicks being reported in site overlay of google analytics.
Anuradha R: I see that you had been chatting with Neily.Anuradha R: Ok.
KamalChandran: now I am not able to access the site overlay AT ALL......
Anuradha R: Ok.
KamalChandran: It shows ..20001: Access denied. Please try relaunching site overlay from the report
Anuradha R: Please hold while I research this.
KamalChandran: fix this please
Anuradha R: I see that Neily has been following it up.
Anuradha R: She will email you with a resolution as soon as the issue is sorted out.
KamalChandran: fine, thank you!
Anuradha R: You're welcome.Anuradha R: Is there anything else that I can help you with?
KamalChandran: nothing, pls email me as soon as possible.
Anuradha R: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day. Thank you for contacting Google AdWords. Your chat session has ended. Click To Print
After more than 70 hours I didn't receive any sort of assitance over email from the GREAT ADWORDS SUPPORT TEAM.
Updated SEO Checklist and the New SEO Forum
SEO checklist will assist you in optimizing your website for search engines. SEO checklist ensures you for all the possible steps taken for optimizing the webpages. Even though you implement each and every SEO practice into your webpages, sometimes you won't be getting the intended results.. what should you be doing at this time?
Can your SEO checklist match the present practices... or is it an outdated one? There are many forums dedicated to SEO...I felt the need of another one to answer all your questions.. hence I started an SEO forum at www.advertisingaxis.com.
Do visit the new SEO forum frequently, and get updations about the latest trends in SEO.
Adwords Consultant Website Optimization India
General Checklist for Website Optimization
Following are the general checklist for website optimization:
· Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
· If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site. So try to avoid these features.
· Shorten the title to 60 characters.
· Include robots Meta tag.
· Include Meta description and Meta keywords.
· Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
· Move the Javascript code to an external file.
· Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio.
· Change the link buttons or Javascript links in to text links.
· Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
· Create Google, Yahoo and MSN XML site map.
· Rewrite dynamic URLS in to static URL. Remove & ? = session id from the dynamic URL.
· Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
· Submit your site to ODP and Yahoo Dir; make sure to select the right category.
· Submit your website to Social book marking websites
· Create customised blogs for clients like emarketing blog. Link to your blog from the home page, the look and feel of the home page and blogs can look the same.
· Participate in forums.
· Submit to Directories, Search engines, Classifieds & Industry specific sites.
· Write and submit Press releases to major PR sites. Create a PR section in the website.
· Website should be RSS enabled. Once this is done the feeds can be submitted to various RSS directories.
· Use Anchor Text and alt tags. Search engines won’t be able to see images or clever presentations; they can only see text, so the images has to be explained in text by using alt tags. Link attribute can be used to explain the text links to spiders.
· Try to get as much as relevant links you can..
· Read each search engines guide lines and follow them strictly.
· Main keywords should make bold / italic / underline.
· Use h1, h2, h3, h4, h5, h6 (h1 is V.good).
· Make sure you don't have any orphan links.
· Enable customized error 404 pages on your website. Visitors typing the wrong url, or clicking on a broken link can be shown a customized error 404 page.
· Provide a footer text and include your important links in the text.
· Make sure our page code is not bigger than 30 K.
· Pay special attention to your content.
· Don't Spam (Content and Image).
· Don't use doorway pages.
· Don't cloak.
Free Website Advertising Adwords Consultant Website Optimization India
SEO and Country Code Domains
Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.fr
Could target language specific audience by registering county code domains.
As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration.
Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains.
About CCTLD and its SEO advantage
A country-code domain such as .ca, .br, .fr almost guarantees our site’s inclusion in the local search for that country. CCTLD is given more importance on a local search. It allows our site to be more easily included in Google Canada, Google Brazil, Google france etc.
A CCTLD facilitates targeting language-specific audience.Purchasing country code domains will avoid duplicate content in the same domain.Creating a subdomain will also work out without the country code domains.Creating a sub directory is not recommended as per the articles, as this gives way for duplicate content issue upon translation.General information for .com.sg names com.sg is the most frequently used domain name ending in Singapore Special requirements for .com.sg domains.
Applicants must be commercial entities which are either registered or are about to be registered with the Registry of Companies and Businesses (RCB) or its equivalent, such as the Trade Development Board (TDB), or any other professional associations (e.g. Board of Architects (BOA), or The Law Society (LawSoc). A foreign company which is not so registered may only apply for such a domain name if it has a representative in Singapore. This local representative must itself be registered with the Registry of Companies (or its equivalents) and Businesses and be authorised by the foreign company to apply for the registration of the domain name.
More on Country Code Links ccLinks
Incoming back links (IBL's) that point from another website to yours, where that other website has a specific country code associated with it. For example, a link from a German website would be a ccLink, where a link from a normal .com with no country geolocated to it would be considered a normal link. If a site gets enough ccLinks related to a specific country pointing to it, it will often be assumed to be relevant to that country by some search engines.
Free Website Advertising Adwords Consultant Website Optimization India
Adwords Management
- Following are the basic things for setting up a campaign.
1) Create a Campaign
Decide on the geographic area you would want to target. The options available are
· All Countries
· A specific country
· City wise targeting
· Location based targeting
There can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level.
2) Divide the sections of the website in to Adgroups
· There can be maximum of 100 Adgroups per campaign.
3) Create keywords for the Adgroups
· Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc.
· Decide on the Cost per click for a keyword by keeping in view your budget.
4) Create Adcopies to for the Adgroups
· Adcopies can be a maximum of 50 which is again a combination of text as well as image ads.
5) Set the adcopies with the right landing pages
· Clicking on the Ad should take the prospect to the right landing pages.
6) Choose where you want your Ads to appear (Content network or Search network or both).
7) In addition to keyword targeted option there is another option called Site-targeting.
We can target individual sites for our ads to run by opting for site-targeting.
8) Video ads can be created.
9) Ads can be shown in Google maps.
10) Can target mobile users, for this our site has to be a WAP (Wireless Access Protocol site). The users can type their numbers in the Adcopies and google will make both Prospect and Client connect. The client will be billed for the cost of the call.
11) To reduce the CPC the "Quality Score" has to be improved. The QS is calculated by the
· CTR
· Relevancy of the adcopy to the keyword queried
· Right landing page - Loading time of the landing page - NEW
· Historical keyword performances
Free Website Advertising Adwords Consultant Website Optimization India