Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena.Five advantages of Search engine optimization(SEO):1) Positioning websites in top spots in major search engines for top keywords.2) Driving targeted traffic to websites.3) Initiate the selling activity before prospects enter the website4) Create brand identity and awareness.5) Improve conversions.Seven Steps involved in SEO:1) Market Reasearch.2)Researching your keywords.3)On-page...
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Latest SEO Tips to Optimize New Website


Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines.Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.SEO engineering is formidable to increase targeted traffic to website. Once you know...
Create your Media Plan with Google Ad Planner


Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.1) Unique visitors, Country reach and Page views are assembled under Summary heading.2) 'Sites also...

Banned from Google; Submit a Reconsideration Request


I would like to throw some light on submitting a reconsideration/recinclusion request to Google. Below are the ways to follow.1) Do a thorough check on crawl errors by logging into Google webmaster tools. Fixing all those errors should be your immediate work.2) Check for any site issues in your webmaster tools "message center." Follow the suggestions for fixing the site issues if you have any.3) Scan the webmaster guidelines to see if you have done anything that do not comply with Goolge guidelines.4) Now if you feel that everything is perfect on your website and it is 100% Google webmaster compliant, submit a reconsideration request via Google webmaster tools.Site back and relax...........Google would be taking you website into its database once aga...

Google Changes the Definition of Cloaking


Google do not consider the following content delivery methods as Cloaking.1)GEO location2)First Click Free3)Javascript replacement4) URL rewriting5)Landing page testing1)GEO locationGEO location is the process of showing content based on users geographic location. Google themselves do it, the result of a query in google.com from USA would be altogether different from a query from some other country.2)First Click FreeSearchers accessing a page from google.com can read the content without needing to register in the website or making a payment.3)Javascript replacementRendering information through Javascript technology to non-Javascript capable users is not cloaking in the eyes of google.4) URL rewritingRemoving unwanted parameters from dynamic URLs is not regarded as cloaking.5)Landing page...

Google's Recommendation for Hiring an SEO


First we will start with what is SEO?SEO is an abbreviation for 'Search engine optimization.' Search engine optimization is the process of following the search engines guidelines for optimizing websites with the motive of making the websites rank in SERPs for the intended keywords. The basic need of a successful online business is the ability of its websites to rank well in search engines. Search engine optimizers play a major role in shaping the websites career in major search engines.Now we will see recommendations of Google for hiring an SEO below.1)Reviewing and providing recommendations on your site content or structure2)Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript3)Content development4)Managing online business development campaigns5)Keyword...

Google Can Crawl, Index and Rank Flash Pages Now!


Google can now crawl and index flash (SWF) files; a great news for sites bulit in flash. Now they can rejoice and hope to see their flash pages ranking in google SERPs. Previously google was trying to improve it expertise for indexing flash based webpages, but the methods were not perfect.Generally search engines lack the ability to extract text from flash files to decide on the ranking. Adobe has rendered the 'Flash reader technology' to google for making it possible to crawl, index and rank webpages.Check the official post by google about 'Flash Reader Technology.'Adwords Consultant Website Optimization In...
Google unveils Affiliate Network


Google heralds the the commencement of 'Affiliate Network'.Google's Affiliate network is actually a re-branding of "DoubleClick Performics Affiliate Network," which google took over on March 2008.Joining as an advertiser in Google's affiliate network or as an affiliate will bring in huge benefits for both parties. As an advertiser you could check for the traffic statistics of the affiliates before finalising who you would think can rope in many conversions. As an affiliate you can best market your website for the advertisers for making them select you as their affiliate. Once tou have been chosen as an affiliate you are eligible to earn money as percentage of each sales or as a referral bounty.Head to http://www.google.com/ads/affiliatenetwork/index.html enjoy the majestic service of Google.Adwords...

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