SEO Audit - Chennai SEO Consultant

Google adopts two proactive measures to detect and remove invalid clicks from an advertisers account.The invalid clicks are detected by Proactive filters and Offline analysis. Proactive Filters determines the whether the clicks are fraudulent, by considering the second click of a double click as deceptive.This method keeps the clicks from being billed or showing up in advertisers' metrics. Offline analysis is done by Google's click quality team after the clicks has been recorded.These clicks will appear on advertisers statements as click quality adjustments, but will not be billed on them.SEO Optimization Search engine optimi...

Pictorial description of how specific keywords can contribute to ' High CTR' and improved Ad positi...

Google is trying to explore the likes and dislikes of the advertisers by announcing beta test of CPC for Site-targeting.Initially Google came up with content network by making way for billions of people to make money through Adsense. But the very big questions in front of advertisers was _*"which are the sites in which my Ads are appearing"_. Eventhough Google was reluctant to reveal the information, to pacify the advertisers 'Smart Pricing' was introduced, wherein the clicks from pages which are less likely to get converted in to sales is charged less.To provide a solution to the above _*question_ Google introduced Site-targeted option by letting the advertisers 'know' and 'choose' the sites to run their Ads. Here the Ads were charged per thousand impressions and not on CPC.Now they have...

Site targeting is a feature that allows advertisers to choose individual sites in the content network where they want their ads to appear. Currently, advertisers using site targeting place bids on a cost-per-thousand impressions (CPM) basis. In March, we plan to begin testing a new site targeting feature to increase the flexibility and control advertisers have with site-targeted campaigns: cost-per-click (CPC) bidding.CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis. Here are two examples of how CPC bidding can enhance your site targeting experience:Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are...

टीम मैनेजमेंटAssigning the daily task list to the team members through a “Daily deliverables spreadsheet”.Closely working the team leader and the team members.Monitoring the potential of the team membersKeeping a clean record of the strength and weakness of the team membersWorking closely with each team member and help them to overcome the weakness.Getting the tasks done from the team members by studying who can do better and how.The improving the team as whole can fetch favourable results for the progress of the companyByKamalChandranGoogle Advertising Professio...

Max CPC * Quality Score = our position in SERPS. Here Google will take only the minimum bid required to activate the keywords and will place us in the top because of our Quality Score. This concept can bring our bid amount to less than 7 cents, but still holding a higher positi...

The cost effectiveness of the PPC campaigns can be brought in by pursuing the following steps.1) Create separate ad group for each product.2) Target right keywords that have more conversion power.We can keep the bid high for the keywords that can end up in sales. The initial bid amount can be 15 cents to 20 cents. Once we gain good quality score by increasing the CTR for keywords, improving the relevancy of the adcopies and by setting the right landing pages, the bid for the keywords will be minimal. The position of adcopies in the SERP (Search engine result pages) are calculated by the following formulae.Max CPC * Quality Score = our position in SERPS. Here Google will take only the minimum bid required to activate the keywords and will place us in the top because of our Quality Score. This...

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Google sends out robots (spiders) to crawl the web and archive every website it finds in a month. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates. Now if you've been a keen Google fan you'll know that they have 3 main www servers online, which are as follows: www.google.com - The main address, the true homepage of google.www2.google.com - Thought to be a test server.www3.google.com - Thought to be a test server.Whilst nobody outside of "Google" truly seems to know the purpose of the www2 & www3 servers, many people have come to the assumption that they are test servers. During the update, which takes several days,...

The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms. Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”). This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search...

The Advanced Meta-Tags Generator helps you to add Meta-Tags to your site.Meta Tags make your website more visible, many search engines read them in your site. Follow the below given link to generate the Meta-Tag code for your site.http://www.seochat.com/seo-tools/advanced-meta-tag-generator/Adwords Consultant Website Optimization In...

The AdSense Calculator helps Google AdSense affiliates understand what affects their earnings by letting them experiment with values. It also allows Google AdSense users to take their current statistics and calculate how much they can expect to earn daily, monthly and yearly.Site owners who are considering implementing AdSense on their site(s) can also use this tool to estimate what results they are likely to see. Daily page impressions indicate how many times ads are shown per page. You can use your average, anticipated, or current daily page impressions for this Click Through Rate (CTR)This figure represents how many visitors actually click your advertisements.You can find this easily on your Google AdSense stats page labeled "CTR." The average rate is estimated to be about 1.5%. Cost Per...