SEO Audit - Chennai SEO Consultant

Would you like to check an example of a dynamic landing page?Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser.Sit back and watch the fun.Free Website Advertis...

Steps to set up A/B Test using Adwords Website OptimizerChoose the page you would like to testExamples of potential test pages could be your homepage or a product detail page.Create alternate versions of your test pageCreate and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Identify your conversion pageThis is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.Name your tesing page and identify the...

Supplemental index was introduced in 2003, to differentiate it from the rest of the results. The pages which falls in to supplemental index seldom ranks, shown rarely in SERPs.Supplemental pages made the webmasters/SEO understand that they need attention to get them out of the supplemental index and to gain a place in the index document. Google clearly labelled the supplemental pages, once necessary work is done to those pages to bring them out of the supplemental pages, google removes the label and keep them in normal results.Google came up with a major update on July 31 2007 to remove supplemental label and to unite it with normal results. Now webmasters/SEO confront the issue of finding out which are the supplementary pages, eventhough the label has been removed the qualities and ranking...

Writing a query with allintitle: will fetch you the webpages containing the all of the query in the tit...

Site:www.domainname.com query modifier assits website owners to know "how many of their website pages have got indexed in a search engine."For instance, [ site:www.online-businesssolutions.com] will find pages within www.online-businesssolutions.com that have got indexed in search engin...

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js.What is special in the new tracking code? The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work.How to change the tracking code?Very easy, the unique UA number has to be replaced in the new code.Features of new GA code...

Submitting video sitemap to google will make your video urls gain a place in google vid...

Google has added "content analysis" feature to webmaster tools. Now website owners have a very simple and easy wasy to find out the missing titles, duplicate titles, missing meta description, duplicate meta description, problematic meta description, pages containing non indexable content viz. flash, videos etc.Google is an amazing search engine, demi god of internet, uncrowned prince......Content Analysis p...

Google analytics provides a snippet javascript code to be placed in all the webpages that require tracking._uacct = "UA-XXXXX-X";urchinTracker();Once a request for a file is placed, google uses first party cookies to track the various traffic metrics and send those back to the google analytics server. Read more about How Google Analytics wo...

Once a request for a file is placed with the server through a browser by a visitor, the server supplies the file to the browser making the request.At the same time, the browser may also send requests to other servers which has hosted parts of this page. This is where google analytics server comes in to picture. The browser request the code form the analytics server and the server nods it head by sending the GATC to visitors browser embedded inside the file name Urchin.js. As soon as the browser gets the code through Urchin.js, the code will start identifying and collecting the required matrics and sets a no: of cookies and it is sent back to...

Webpage "Title" is one of the most crucial factors for a search engine to understand the importance of a page with respect to the search query. Studies say the visitors make out what the page is all about only by reading the title of the pages, so title of webpages has to be constructed very carefully and no two pages in the same domains should have similar titles, unless that is unavoidable in some cases.Webpage title is like a sales man for a particular page, carefully crafted web page titles work well in making the visitors understand about the page by just glancing at the title. Visitors do not wish to spend more time to go through the entire page to infer the writing, instead they look for the titles for speedy answers to know where they are standing n...

Search engine optimization is about creating a smooth road for the search engine spiders to travel and reach the destination. Social media optimization is about eliminating the compound walls so that the content can be freely distributed and shared by the community.List of popular sites for Social Media Optimization:DiggDel.icio.usYouTubeNewsvineStumbleUponSocial media sites has provided website owners with a way to get rich traffic to their websites, than relying solely on search engin...

Select Your Target KeywordsCreate Appropriate ContentPosition Your Keywords at the Right Places in the WebpageCreate a Proper Navigational StructureMake it Easier for Search Engine Spiders to Access Your PageBuild Inbound LinksAvoid Search Engine SpammingCreate a Site ...

Link building techniques to avoidSay no to Links Farms Say no to FFA's (Free-For-All sites) Say no to Irrelevant Links Say no to Reciprocal Links (in most cases) Say no to Links to Sites with Lower PageRankSay no toJavaScrpit redirects Say no to Domain Spam and Duplicate Domains Do not Pay For Links...

Google analytics completed its successful march for two years. Even then Google analytics is free! Happy Birthday Google Analytics!!!!!Google Analytics Brian Clifton says:“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it. “The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.” online business expert...

Google Analytics has announced a new javascript tag with increased functionality. This new javascript code will reduce the slowness of the website, which some people has reported earlier. Another feature is that, there will only single javascript code for tracking both secure and non secure pag...

There will be no click to call feature in adwords after december 3 20007. That means the time I am posting this information, click to call feature is no more.Find the comments from google:This ad format will no longer appear in Google search results. If you have active click-to-call ad campaigns, they will stop running completely after December 3, 2007. Statistics from click-to-call ads that you have already run (including clicks, impressions, and CPC) will still be included in your reports until January 9, 2008. The click-to-call ads trial was an experiment designed to measure advertiser interest and user adoption. The experiment has ended, and well use the results to improve AdWords and build more solutions for advertisers who value phone calls....

Google Adwords announced template center for MCC. From now on users of MCC can manage and create templates for their clients linked from MCC accou...

Google doesn't allow adwords users to have more than one display url sharing the same top level domain for a search query in SERPs.But of late there is a delay in validating display urls sharing the same top level domains. This could be a granted opportunity for affiliates advertising for the same organisati...

Five steps to optimize your blogUse blog keywords in the title Always keep the title related to the topicDon't forget to use H1 tagsLink your blog to other blogs ; and try to get links to your blog from others.Keep the navigational structure simple and perfect, let your readers find your posts by keeping a nice label for the posts, segregrate your posts topic wise with the help of labels....

How to get top rank for your website in GoogleCompile your list of keywords related to your business and check which keywords are searched on the most. The best tool for this is WordTracker, and it is worth the small fee you would have to pay to get the access for one day. There are also free tools available online those you can make use of.Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and content relevant to your site!). The next step is to then begin the process of a link campaign, not reciprocal linking but strategic linking.Strategic linking is when you get a link to your site without having to return the favor. What's the best way to do this? Write an article just like If you get one website to use...

I've completed your optimization proposal, keeping in mind your goal of generating more traffic on the search network. I used the following strategy for your campaign: I. OPTIMIZE ACCOUNT STRUCTURE Campaign Organization: I organized your campaign into separate ad groups, each focusing specifically on a certain sub group of your original keywords or the new keywords I added.This structure allows your ads to be more targeted, increasing the likelihood of a prospective customer clicking through to your site. It also increases the relevance of your ad text, and in doing so will increase your Quality Score. Paused Ad Groups: I paused your existing ad groups and moved all of the keywords into new ad groups in the campaign. Content Targeting: I turned off the content targeting portion of this campaign...

Google has allowed the use of telephone numbers in Adwords Ads. Infact google has gone a step ahead and asks the advertisers to do A/B testing to determine which ad is performing better, ads with phone number/ads without phone numbe...

Google rolls out geographical information for local business Adwords ads appearing on the top slots above SERPs.Users who click on the plus box symbol below the top slot ads can view the geographical information, which includes maps, address, driving info etc. Google have currently rolled out this feature to AdWords accounts in the US, Canada, UK, and Germa...

Google the demi-god of Internet will reduce the weightage it has been giving to subdomains; so far. In the near future google will value subdomains in par with subdirectories, and will not treat subdomains as a different domain.This may prove costly to the website owners who have got many subdomains!!!!!!! Another challenge for SE...

Google hacked, search index manipulated. Never ever we would have thought such an event could occur with the Big G, but alas that has happened.A hacker or hackers have found ways to appear high on google search index for competitive keywords in an automatic way. These hackers have struck a strategy of serving high quality content pages (copied from legitimate sites) to spiders and altogether a completely different pages for visitors. When visitors tread in to such websites malwares gets installed in to their machines thereby harming the functionality.Today morning, I came across a website listing in google search index which contained unusual...

Take a look at Google adwords robots.txt below.User-agent: *Disallow: /User-Agent: GooglebotAllow: /Allow: /support/Disallow: ...

Google takes takes another step to stop the automated requests from software applicatio...

A maximum cost-per-acquisition (CPA) bid for each ad group can be specified now. Conversion optimizer monitors and shows ads only when a conversion is likely to occur.Conversion Optimizer predicts a conversion rate for your ads every time they're eligible to appear.To enable "conversion optimizer" a campaign should have had atleast 300 conversions for a mon...

Access the following URL http://www.avangate.com/articles/blog-directories-95.htm and submit your blog to various blog directori...

Google just restricts the use of trademarked term being displayed in Adtext. Google doesn't take adequate action on the trademarked term being used as the keyword.The reason for that is "broadmatch," which makes room for the appearance of different variations of targeted keyword. One of the variation can be trademarked "keyword," so google doesn't place restrictions on targeted keyword being included as a keyword in Adwords account.http://www.google.com/adwords/learningcenter/text/19466.htmlMedical Transcription Servi...

Reply for SEO chat Postinghttp://forums.seochat.com/google-adwords-more-39/right-at-the-top-155716.html#post496306Increase your Max CPC and your budget.Since you know how much ever "Max CPC" you keep, google will take only one cent more than the next lowest Ad. If you increase your Max cpc google will multiply this this with your quality score to arrive at your Ad rank which inturn is used to determine your position.Keep increasing your Max cpc till you reach first position.Goolge says just one cent more than the next lowest ad, the calculation works like this adrank of the next lowest ad/Your Quality score + .01 cents. In this way there is every chance you would be ending up paying more for a click, unless the quality score is ri...

Google Adwords analyses the campaign's keywords and budget, and proposes a customized campaign for revi...

Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "".Mrinalini has received your message and will be right with you.Mrinalini: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?KamalChandran: Hello MrinaliniKamalChandran: I just saw in my Adwords account abt the mobile text ads Mrinalini: OK. How may I assist you with this?KamalChandran: Can u brief me what is it all aboutKamalChandran: Clicks on these ads will be free through November 18Mrinalini: Sure. I can do this.Mrinalini:Do you have any specific questions regarding mobile...

I have tried to give you a picture of how your Actual CPC is calculated. I always thought that the actual cpc is calculated in this manner.Have furnished the sample figures below:Londener (Max bid) = 0.75First Lowest Ad (Max bid)= 0.70Second Lowest Ad (Max bid)= 0.49The scenario while all the three Ads are displayed;How actual CPC will be calculated;Max bid = 0.75 multiplied by your quality score will be the Ad rank. The ad postion will be carved out of this Ad rank, whomever has got a high Ad rank they will be winning the highest position.Once Google has decided upon the position then the actual cpc will be calculated. The actual cpc will be the Ad Rank of first lowest ad divided by your quality score and also .01 cent addition to that amount.This is how the actual cpc is calculated.I have...

function scrollwindow() { try{ scroll(0, 50000); }catch(e){} } Read the chat below to know "how Adwords pricing system works w.r.t Quality Score Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "".Neily has received your message and will be right with you.kamalchandran: Hello NeilyNeily: Hello Kamalchandran. Thanks for contacting Google AdWords. How may I help you today?kamalchandran: Can u clarify my doubts, it is regarding the new formulae for calculation the ad positionNeily: Sure!Neily: Tell me what exactly is your confusion....

Optimizing a webpage in accord to Latent Semantic Indexing can do wonders for your keyword rankings in search engine result pages. This is a technology adopted by google to judge and rank a particular page.LSI allows a search engine to determine what the page is all about by giving less consideration to specically matching search query.LSI is an important step in document indexing process. In addition to recording which keywords the document contains, it examines the documents collections it has to see which are the other documents which has closely related words. This way using LSI google is able to differentiate the which documents have semantically closer words and which documents doesn't have.The concept of LSI simply takes away the importance of pages which only matches the search query...

Many SEO professionals have a contrasting opinion about Keyword density and its effectiveness in SEO.Keyword density is an important aspect of On-page optimization.Search engine optimi...

Google Adwords is a Pay Per Click program. Advertisers strive to make use of the Adwords effectively inorder to accomplish their conversions.Search engine optimi...

Nandanam, Chennai(April 3 2007)-Leena, the most admired dashing queen of the online-business world, today announced the launch of OnlineBusiness portal which has the potential to provide accurate solutions for making online business a complete success. The queen unfolded the long awaited solutions for the modern business.For additional information on Online business Portal - visit http://www.online-businesssolutions.comFor more information, media representatives should contactKamalChandranPresident-Online-Business Solutions098416 71988Email:kamal.vayu@gmail....

Google adopts two proactive measures to detect and remove invalid clicks from an advertisers account.The invalid clicks are detected by Proactive filters and Offline analysis. Proactive Filters determines the whether the clicks are fraudulent, by considering the second click of a double click as deceptive.This method keeps the clicks from being billed or showing up in advertisers' metrics. Offline analysis is done by Google's click quality team after the clicks has been recorded.These clicks will appear on advertisers statements as click quality adjustments, but will not be billed on them.SEO Optimization Search engine optimi...

Pictorial description of how specific keywords can contribute to ' High CTR' and improved Ad positi...

Google is trying to explore the likes and dislikes of the advertisers by announcing beta test of CPC for Site-targeting.Initially Google came up with content network by making way for billions of people to make money through Adsense. But the very big questions in front of advertisers was _*"which are the sites in which my Ads are appearing"_. Eventhough Google was reluctant to reveal the information, to pacify the advertisers 'Smart Pricing' was introduced, wherein the clicks from pages which are less likely to get converted in to sales is charged less.To provide a solution to the above _*question_ Google introduced Site-targeted option by letting the advertisers 'know' and 'choose' the sites to run their Ads. Here the Ads were charged per thousand impressions and not on CPC.Now they have...

Site targeting is a feature that allows advertisers to choose individual sites in the content network where they want their ads to appear. Currently, advertisers using site targeting place bids on a cost-per-thousand impressions (CPM) basis. In March, we plan to begin testing a new site targeting feature to increase the flexibility and control advertisers have with site-targeted campaigns: cost-per-click (CPC) bidding.CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis. Here are two examples of how CPC bidding can enhance your site targeting experience:Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are...

टीम मैनेजमेंटAssigning the daily task list to the team members through a “Daily deliverables spreadsheet”.Closely working the team leader and the team members.Monitoring the potential of the team membersKeeping a clean record of the strength and weakness of the team membersWorking closely with each team member and help them to overcome the weakness.Getting the tasks done from the team members by studying who can do better and how.The improving the team as whole can fetch favourable results for the progress of the companyByKamalChandranGoogle Advertising Professio...

Max CPC * Quality Score = our position in SERPS. Here Google will take only the minimum bid required to activate the keywords and will place us in the top because of our Quality Score. This concept can bring our bid amount to less than 7 cents, but still holding a higher positi...

The cost effectiveness of the PPC campaigns can be brought in by pursuing the following steps.1) Create separate ad group for each product.2) Target right keywords that have more conversion power.We can keep the bid high for the keywords that can end up in sales. The initial bid amount can be 15 cents to 20 cents. Once we gain good quality score by increasing the CTR for keywords, improving the relevancy of the adcopies and by setting the right landing pages, the bid for the keywords will be minimal. The position of adcopies in the SERP (Search engine result pages) are calculated by the following formulae.Max CPC * Quality Score = our position in SERPS. Here Google will take only the minimum bid required to activate the keywords and will place us in the top because of our Quality Score. This...

Looks Like it`s Back to the Drawing Board for Yahoo 360Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVistaAn Insider`s Secret To Seriously High Rankings With YahooThink Content and RelaxWill Your Google SEO Help You With Yahoo?Submitting Your Site to the Yahoo! DirectoryOptimizing for Yahoo: The Next Big ThingYahoo!'s New Search Enginesearch engine optimi...

Using Freshness to Optimize for MSNMSN: Still Too Much Junk in the TrunkSearch Engines and Algorithms: Optimizing for MSN’s RankNet TechnologyMSN Search Engine Beta Optimization TechniquesWill Your Google Optimization Help with MSN?Comparing MSN And Yahoo! OptimizationGetting High Rankings in MSN Sea...

Is Google Getting Too Personal?Wikipedia Conquering Google First, World Next?Number 1 in GoogleGoogle Defuses Link BombsUsing the Google SOAP Search APIGoogle Sitemaps ReviewDuplicate Content Penalties: Problems with Google’s FilterThe Google Freshness FactorHiding Your Sensitive Data From Google and the WorldGoogle SaysSEO Optimizat...

Google sends out robots (spiders) to crawl the web and archive every website it finds in a month. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates. Now if you've been a keen Google fan you'll know that they have 3 main www servers online, which are as follows: www.google.com - The main address, the true homepage of google.www2.google.com - Thought to be a test server.www3.google.com - Thought to be a test server.Whilst nobody outside of "Google" truly seems to know the purpose of the www2 & www3 servers, many people have come to the assumption that they are test servers. During the update, which takes several days,...

The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms. Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”). This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search...

The Advanced Meta-Tags Generator helps you to add Meta-Tags to your site.Meta Tags make your website more visible, many search engines read them in your site. Follow the below given link to generate the Meta-Tag code for your site.http://www.seochat.com/seo-tools/advanced-meta-tag-generator/Adwords Consultant Website Optimization In...

The AdSense Calculator helps Google AdSense affiliates understand what affects their earnings by letting them experiment with values. It also allows Google AdSense users to take their current statistics and calculate how much they can expect to earn daily, monthly and yearly.Site owners who are considering implementing AdSense on their site(s) can also use this tool to estimate what results they are likely to see. Daily page impressions indicate how many times ads are shown per page. You can use your average, anticipated, or current daily page impressions for this Click Through Rate (CTR)This figure represents how many visitors actually click your advertisements.You can find this easily on your Google AdSense stats page labeled "CTR." The average rate is estimated to be about 1.5%. Cost Per...

Last week, google released the Quality Score column .I suggest you to enable the Quality Score column to quickly view the quality of the keywords in each of your ad groups so that you can make improvements. For example, if you notice that the minimum bid increases for a number of your keywords, you may want to consider optimizing your ad group to make it more relevant or deleting the keywords that have high minimum bids.Adwords Consultant Website optimization In...

Social Media Optimisation will boost trafiic to the websites and increase the backlinks count.Higly effective tools in SMO is broadcasting your audio and video through Podcasts and Vlogs respectively.Why Social Media Optimization?Social media – online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other -- are beginning to affect brands.Examples like the Kryptonite lock crisis and Intuit’s continued success have convinced marketers to incorporate social media into their plans. In many companies, marketers must convince their senior management executives who don’t understand the influence the social aspects of the Web experience is exerting on their brands.Here’s the elevator pitch to give to a busy executive: The influence...